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11.01.16 / Why OneFifty?

Authors who write novels of great social purpose generally let the work speak for itself, and only later in life discuss their purpose and thought process in the act of creation. We intend to do largely the same. But, we get asked regularly “why have you set up OneFifty?” and “why is it called OneFifty?”

Why is it called OneFifty? 

Well, names matter. When you walk into a meeting with a new acquaintance, you have pre-formed impressions, based on societal preconceptions, your personal experience, and personal tastes. But numbers? Well, they carry less baggage. But they contain truths, messages, and meanings of their own. In this case, we were inspired by Dunbar’s number. That’s the idea there are a finite number of meaningful social connections we, as humans, can maintain. Throughout history, that number sits somewhere just under the 150 mark, whether it be medieval villages or modern factory units. That’s a meaningful thought to reflect on as we shape the way organisations and their audiences create meaningful digital interactions. There are certain aspects of our lives which are fundamental to human behaviours, and they shape our digital lives. Which is what we’re doing through our consulting and products.

Why did you set up OneFifty, though?

Several reasons:

  • We want to work with like-minded individuals, as clients, colleagues and collaborators, to be architects of what comes next. That needs to bring together bold people to happen.
  • We believe different ways of business will make it easier for everyone involved to create what comes next – because it won’t be achieved using the models which generated what came before.
  • We want to create the environment which would be an ‘academy for excellence’, allowing people to perfect the skills and approaches needed to create what comes next.
  • Because when you know, you know. When you have a burning belief that something needs to be created, facilitated, and driven, and you want to be at the heart of it. That’s how we feel about using social data and models of human behaviour to create meaningful digital interactions. And we won’t stop until it happens. Again. And again.

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