When your life is spent reading, measuring and analysing social media conversations, you get a unique view into people’s psyches. Their hopes, dreams, and emojis.
- Bieber is everywhere. There is no escape.
- But so is Holly Willoughby. Is there anyone in Britain not following her? If you’re a mum it seems to be the law
- There are far, far more people talking about exercise than you’d ever suspect
- Tumblr is where all the really cool people are. But the assault on your eyeballs to read through Tumblr makes the cost/benefit tradeoff debateable
- Regional and age-specific dialects remain hugely prevalent in Britain – from London’s youth
- Every social channel has serious issues when trying to see through the smoke and mirrors around views, engagements and followers. There’s a vibrant industry of fakery. You can get through it, but with caution
- There’s more porn than you’d expect on Twitter. OR just a lot of men careless with buttoning their trousers yet fastidious on the waxing
- Everyone loves a GIF – seriously, engagement is higher when there’s a sniff of a GIF
- Places you’d never suspect are a pretty big deal on social – Stoke or Peterborough, you punch above your demographic weight when it comes to social
- Stepping slightly out of Britain, Brexit isn’t the only sign Europe is divided – different markets have surprisingly different channel usage, and areas of interest. (Here’s looking at you, Germany, you really love crafting)
- That use of a popular hashtag in no way correlates to the content of the post. Seriously, trolling for eyeballs has no shame
We’re open to additions. Evidence-based social truths, people. Tweet us.