HOW DO CEOS USE SOCIAL MEDIA?
Authentic communication from the C-suite has lost its novelty, but has it gained in prevalence? Beyond the CEO, is social communication now a tool around the board table more broadly? What works to attract and engage an audience?
These are questions leaders and communicators alike need to consider, and we’ve examined through the lens of FTSE 100 executive directors.
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You’ve read the research, if you’re now thinking “what does this mean for me? How can I improve my social presence and stay ahead of the competition?” then you’re not alone. We’d love to hear from you.