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LEADING IN PUBLIC:
FTSE C-SUITE
SOCIAL MEDIA USAGE
New research from OneFifty, looking at
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Companies in share price growth have more communicative execs
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Effectiveness trends in building reach, engagement and impact through executive social media usage
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Who leads in social by role, category and FTSE 250 company
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Key trends in what, when and how to communicate in social
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Category and role trends (e.g. do HR Directors behave fundamentally differently to CFOs?)
…all based on analysis of FTSE 250 executives’ & non-execs’ social media profiles, aggregated into a single database for the first time.

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