'Bossing It' with Sage
A deep data dive into Sage's audience analytics to launch a series of social activations to surge Sage's reach to 50 million.
WHAT
How do you get multiple people – from everyday accountants to well-known business people like NOTHS founder Holly Tucker talking about accountancy software? That’s the challenge for Sage and its global influencer program.
HOW
The program started with the data – mapping who holds genuine influence to Sage’s potential customers – accountants, business owners and those thinking about starting a business – and the value exchange they’d require (what they’d need to advocate).
We devised an ongoing series of activations with influential individuals around topics that were relevant to them and Sage – from Twitter chats reaching 3M people to Tiktokers showing how they’ve bossed it in 2021.
RESULTS
50M earned reach in 12 months with a roster of 150 influencers who regularly advocate for Sage, about the topics it wants to be known for.
