We created something on trend and surprising – both the subject and channel. We know TikTok is big with the Dreamer audience and they use it for brand discovery.

Trainer art on TikTok was exploding, so we jumped on it. The link? UK small and growing businesses can Boss It wearing whatever they want. We’re putting a spring in their step... with custom trainers made by TikTok artist Latya. We then made it shareable – tag a small business owner and three of them will win a pair.