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Building Brand for SEGRO

Building brand visibility for a FTSE100 giant in their centenary year.

WHAT

The largest FTSE100 property company, with clients including Amazon, H&M and Mars.
2020 is their Centenary year. We needed to build visibility with multiple audiences: from government and investors to local communities and customers.

HOW

We mapped SEGRO’s audiences to identify disruptive digitally-led tactics to make the Centenary relevant.
The centrepiece ‘Contraption’, a film which borrowed consumer marketing tactics for a B2B context. It featured every customer, driving distribution and wider resonance.

RESULTS

2020 has been SEGRO’s biggest marketing undertaking ever, a scale not seen by an industrial property businesses – Contraption saw over 1M views.

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