Building Brand for SEGRO
Building brand visibility for a FTSE100 giant in their centenary year.
WHAT
The largest FTSE100 property company, with clients including Amazon, H&M and Mars.
2020 is their Centenary year. We needed to build visibility with multiple audiences: from government and investors to local communities and customers.
HOW
We mapped SEGRO’s audiences to identify disruptive digitally-led tactics to make the Centenary relevant.
The centrepiece ‘Contraption’, a film which borrowed consumer marketing tactics for a B2B context. It featured every customer, driving distribution and wider resonance.
RESULTS
2020 has been SEGRO’s biggest marketing undertaking ever, a scale not seen by an industrial property businesses – Contraption saw over 1M views.
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We launched iQ's 'Refreshers' campaign to target the decision-makers of students' accommodation choices through an integrated influencer campaign driving reach and engagement.