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Cooking up a Social Storm for Toby Carvery

Using social to drive awareness and brand consideration for Toby Carvery, the country’s third biggest casual dining brand.

WHAT

We cover all social media and digital activations for Toby, the country’s third biggest casual dining brand.
Toby brings families together to enjoy a great British favourite, the roast. We use social to drive awareness and brand consideration (beyond Sunday). Part of this is using the right channels to get in front of the ‘must-win’ 18-30 age group.

HOW

An example of an innovative activation is TikTok, the fastest growing UK social app.
Brands are just starting to engage, and there is a) space to innovate b) an opportunity to be a first mover and c) an opportunity to grab share of mind.

RESULTS

In 28 days and on a small trail budget we achieved:
- Over 1.32M views
- Two ‘viral’ successes generating  431.9K and 1.1M views
- Grown from 0-20K followers - making Toby Carvery the biggest UK food brand

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