Don't Grow It Alone with British Business Bank.
Using behavioural science to engage business owners
WHAT
British Business Bank exists to increase the supply of credit to UK SMEs. There had been a consistent decline in funding applications, despite research showing that this often leads to high-growth businesses.
HOW
‘Don’t Grow It Alone’ was a social, behavioural change campaign asking SME owners to ‘spot the difference’ between four businesses in 2020 and 2030.
There was always one invisible difference: that business took external finance.
This was brought to life through images and videos narrating what decisions each business made and the finance they took, informed by real-life SMEs.
RESULTS
634 SME owners enquired about funding options and we smashed all KPIs set (engagements were 423% higher).
It’s won more than 10 awards and named as the Government Communication Service’s campaign of the month
