Don't Grow It Alone with British Business Bank.
Using behavioural science to engage business owners
British Business Bank exists to increase the supply of credit to UK SMEs. There had been a consistent decline in funding applications, despite research showing that this often leads to high-growth businesses.
‘Don’t Grow It Alone’ was a social, behavioural change campaign asking SME owners to ‘spot the difference’ between four businesses in 2020 and 2030.
There was always one invisible difference: that business took external finance.
This was brought to life through images and videos narrating what decisions each business made and the finance they took, informed by real-life SMEs.
634 SME owners enquired about funding options and we smashed all KPIs set (engagements were 423% higher).
It’s won more than 10 awards and named as the Government Communication Service’s campaign of the month