Driving Mazda's Social
Driving Mazda's sales through social media strategy, insights, influencer activation, campaign activation, content and community management.
WHAT
A challenger brand can’t compete on getting eyeballs from advertising. Instead, it’s about being the most recommended brand - because that drives sales.
We run all of Mazda UK’s social media: strategy, insights, influencer activation, campaign activation, content and community management.
HOW
The data comes first – this informs what we talk about, content we produce, influencers we work with and the channel mix we use .
RESULTS
On the same spend, reach is up 41%, engagements +121% and active advocacy +151% year on year.
The UK is the top performing market for social.
We have statistically proved that social reach and engagements positively impact sales.
