Houseof's Social takes the Sales Spotlight
A challenger brand who needs to be smart with their spend.
The young lighting brand wants to challenge the big names in homeware by selling more and remaining profitable. The pandemic period was a key selling period and social was their only marketing channel.
Using our social selling model which comprised of:
- A data deep-dive – establishing who houseof’s most commercial customers are and devising a strategy to find them
- Marginal gains – we consistently improved paid media performance to reduce media wastage and improve cost efficiencies
- Sales drivers – based on our audience data, we established a set of longer-term tactics to increase the number of sales over time – such as driving pre-orders to drive acquisition whilst sold out products came to the UK from suppliers abroad
Increased ROI to 4.48, up from an average of 2.92 in the preceding 6 months. Transactions rose 32%, the average order value jumped by 81% and revenue increased by 24%, with media spend staying consistent throughout.