Houseof's Social takes the Sales Spotlight
Maximising houseof's online presence to drive sales and be cost-efficient during a global pandemic.
The young lighting brand wants to challenge the big names in homeware by selling more and remaining profitable. The pandemic period has been a key selling period
Social is their only marketing channel
Using our social selling model which comprised of:
- A data deep-dive – establishing who houseof’s most commercial customers are and devising a strategy to find them
- Marginal gains – we consistently improved paid media performance to reduce media wastage and improve cost efficiencies
- Sales drivers – based on our audience data, we established a set of longer-term tactics to increase the number of sales over time – such as driving pre-orders to drive acquisition whilst sold out products came to the UK from suppliers abroad
Increased ROI to 4.48, up from an average of 2.92 in the preceding 6 months
Transactions rose 32%, the average order value jumped by 81% and revenue increased by 24%, with media spend staying consistent throughout
MORE WORK THAT COMES NEXT
We launched iQ's 'Refreshers' campaign to target the decision-makers of students' accommodation choices through an integrated influencer campaign driving reach and engagement.
A deep data dive into Sage's audience analytics to launch a series of social activations to surge Sage's reach to 50 million.