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Finding winnable areas for executive comms with Kier

Cutting through the noise with an audience-led approach.

WHAT

We needed to maximize LinkedIn presence for a select group of Voices from the C-Suite and Senior Exec team - using an audience-led approach to what engages specific audiences and winnable areas.

HOW

We had to differentiate the team from their peers with a meaningful, ownable territory and building on their values and goals.

We thoroughly analyzed the relevant audiences and stakeholders, aligning with their interests and pinpointing daily engagement possibilities. We then crafted content tailored for their social channels, actively expanding their audience base and orchestrating impactful activations.

RESULTS

We started the ‘Voices Programme’ in February 2023 and are looking forward to cutting through…

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