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Driving Mazda's Social Media

Driving Mazda's sales through social media strategy, insights, influencer activation, campaign activation, content and community management.

WHAT

A challenger brand can’t compete on getting eyeballs from advertising. Instead, it’s about being the most recommended brand - because that drives sales.

HOW

The data comes first – this informs what we talk about, content we produce, influencers we work with and the channel mix we use .

RESULTS

On the same spend, reach is up 41%, engagements +121% and active advocacy +151% year on year. The UK is the top performing market for social. We have statistically proved that social reach and engagements positively impact sales.

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MORE CASE STUDIES

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