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Outperforming peers through engaging content for DHL.

Outperforming peers through engaging content.

WHAT

C-Suite and Senior Exec social profiling using an audience-led approach to what engages specific audiences and winnable areas.
This means differentiating the team from their 20 biggest peers with a meaningful, ownable territory and building on their long standing commitments to ESG.

HOW

Mapped out the potential audiences and stakeholders that matter – speaking to their interests and identified daily engagement opportunities, drafting content for their social channels, proactively build their audiences and create activations.

RESULTS

Our executives are outperforming their peer benchmarks on every metric – engagement, followers and reach

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