From what they are, to what they can do for your brand, here’s what you need to know…  With the recent buzz about Meta’s AI Superintelligence team, it would be easy to forget that social platforms and their algorithms are in fact driven by real people. Not artificially intelligent ones.  As the Instagram platform continues to evolve and be guided by the people who use it and the content they consume, they’ve rolled out three new features. Introducing Reposts, a Friend Map, and a customised ‘Friends’ feed in the Reels tab.  But what are they?  Reposts - allow you to do just that: repost content to appear on your page. The feature sits on your account page next to your tagged pictures. The key difference is it enables you to curate an owned feed of third party content by reposting specific UGC or influencer content there Friend Map - probably the least useful feature from a brand perspective, this is much like the Find My Friends , enabling followers to see your live location - and you theirs. We don’t recommend turning this on  ‘Friends’ feed in Reels tab  - is the most notable of the updates. For consumers it’s a markedly different way to engage with your Friends (the people you follow) content, what are they watching and engaging in? For brands, it opens up a unique possibility for audience/customer insight with a snapshot into what our followers are actually  engaging with  These features serve as a timely reminder for brands and creators alike (yes, even brand accounts can utilise them!). Social platforms are inherently that. Social. It’s a place for people to connect with each other, their favourite brands and the latest creators filling their feed.

It might surprise you to learn that searches for “webinar” peaked in February 2024 (1) , and not during the height of their pandemic necessity. Searches remain 41% above their average since Jul 2021 , demonstrating webinars’ increasingly essential place in the B2B marketing armory. A recent report from one AI-powered video content company (2)  compared their platform’s B2B webinars between 2023 and 2024. The findings reveal the scale of just one year’s growth in the use and value of webinars for extended campaigns. Below are the key learnings, as well as our take on what B2B brands should be implementing now to maximise their value. What’s the scale of YoY growth? 225% growth in total webinars, 106% growth in registrants, and 33% growth in attendees Monthly webinars per brand have more than doubled to around 4, with an average of 4 speakers each While highly regulated sectors generally host longer webinars, the average is 45-60 minutes and short-form webinars have risen 8% (now 1 in every 10) What’s changed versus the previous year? 2903% increase in video clips created following webinars (1313K total in 2024) 11464% increase in unique text assets (e.g. blog posts, 94.7K total in 2024)  Blogs, takeaways, social posts were the primary purposes for repurposing in 2023, but in 2024 it was predominantly emails (37%) and blogs have fallen significantly (13%) What’s driving webinar performance? Webinars in series outperform standalone webinars significantly - even just labelling them as “series” increases registration 30% Growth of on-demand content is significantly contributing to performance (26% YoY), representing 80% of all webinars hosted - 31% of attendees rewatch Timing is everything. Webinars are most frequently scheduled on Tuesday, Wednesday and Thursday (each representing about 28%), though Mondays’ are best attended (38%), followed by Tuesdays’ and Fridays’ (34%) Overlaying this with office attendance data suggests hybrid working isn’t a strong predictor of success. Monday is the most mandated in-office day (65%), which would suggest it’s an in-office activity, however Friday is the least mandated (46%) and joint-second best-attended. Webinar attendance is even lower on Wednesday, though, which is the most common commuting day (77%) and probably best avoided There are also industry-dependent days and windows of time which maximise attendance (1) https://trends.google.com/trends/explore?date=all&geo=GB&q=%2Fg%2F121ngnmw&hl=en-GB (2) https://www.goldcast.io/ (3) https://news.virginmediao2.co.uk/wp-content/uploads/2025/04/VMO2B-Q1-2025-Movers-Index-Report-1.pdf The view that webinars are the ‘poorer version’ of in-person events is simply untrue in today’s world. Given the budget constraints marketing teams have been operating under in recent years, growth in webinars has only been possible because of the emerging evidence of their effectiveness. To benefit from webinars, teams should: Integrate webinars effectively into part of a lead gen journey Weigh up the benefits of virtual versus in-person from an ROI perspective Maximise the life of webinar content by repurposing into further digital assets, particularly video given its explosion in utilisation Consider the audience’s weekly patterns and habits to maximise attendance You can view the report here .

Google has begun including Instagram posts from brand and creator in search results. This shift to make search richer, with more social results, complements YouTube’s integral presence in search, and presents brands with more opportunities to use social media for SEO. What has Google done with Instagram posts in results? Instagram is now allowing images dating as early as January 2020, from public professional and creator accounts, to appear in Google search results . This is a shif t, as previously Instagram posts were not indexed and routinely available. Why has Google started showing Instagram posts in search? In a social and visual content world, a full picture of information on a topic needs Instagram and rich image content Some topics and categories (e.g. fashion or beauty) have Instagram as arguably the key channel - not having these risks low quality / less relevant results Instagram results from brand and top creator accounts are relatively heavily policed from a content moderation perspective, meaning the content is relatively reliable and authoritative. This is a shift on where the service was in years gone by, an d decreases the risks to users of Google directing traffic there (note the average users posts do not feature still) Ensuring the continued improvement in search results in the face of AI search, tapping ever more contextually relevant material What does it mean for your brand? Social search is already thriving - this demonstrates it is a two-way street - ensuring visibility within social platforms themselves can also drive SEO  Ensuring captions are written with search-optimised keywords Ideally using alt-text on images - this isn’t just best practice for accessibility, but now will improve search visibility as well Audit and cleanse old posts which might be ‘confusing’ to users if they appeared out of chronological sequence on a grid - e.g. an old version of a product which has the same name as the current edition This all sits as part of the rapidly evolving world of social search  - speak to us to understand how this impacts your brand today and tomorrow.

The future of branded content is digital creators - but it’s not that new. We’re well into the creator era, and it impacts everything from the search results we see, to the way we feel, to the formats we enjoy. We recently hosted an event unpacking just that with experts from brand, to influencer to creator, all leading the discussion on the future of branded content and the interplays between influencing and creating.  Vicky Mazengarb, Digital and Trading within hospitality, she’s workefd with the likes of Marston’s and Mitchells and Butlers.  Oli Paterson, AKA Elburritomonster, he’s the King of crazy food combinations (namely, burritos)  Anthony Campbell, Campo, a rugby player turned social media personality livestreaming daily family life. The key areas of discussion: What are you? Celebrity, influencer, and creator have increasingly defined roles.  The former - famous because of something they’ve done. Influencer - sharing their lives, and the parasocial relationship gives them an ability to shape audience attitude. Creator - makers of digital content. Know which you need, depending on your brief Influence begins in the playground . We’ve experienced influence throughout our lives, from the playground to the office - just now there’s a digital footprint. It’s not a new concept, and you have to take people on the journey. If someone says, “This doesn’t feel like an ad,” great - that’s exactly the point. And that’s the shift When the algorithm stops, search carries on.  Evergreen content is key. Creators can do more than fuel campaigns - they can help brands build stories, and conversations that last, stay relevant and can be repurposed to fuel the rising nature of social search Understanding the data behind who to work with, the strategy that determines whether you need an influencer, a creator, many or few, is essential. Likewise, taking a digital-first and story-telling perspective to content - a world away from the old ‘one creative idea, reformatted for different channels. The world has changed, creators and influencers are leading the new environment for brands. Are you joining them? We have a number of events throughout the year so do get in touch - and if any of the above has stirred thoughts on how to better work with influencers/creators, or we’d love to chat.

We recently picked up a The Drum Award for tackling a real brand challenge: drive relevance with younger audiences and cement Harvester as a nationally loved brand, not just a nostalgic favourite. We went big on flavour — and even bigger on culture.  Partnering with a new generation of creator, TikTok's king of over-the-top food content, Elburritomonster (aka Oli Paterson), we launched a through-the-line influencer partnership spanning social content, in-restaurant activation, and menu innovation.  The content appeared everywhere — from TikTok to table talkers to curated menu flavour profiles. The results?  ⭐️ 12+ million impressions ⭐️ Awareness more than doubled amongst target audience (18-24s)  ⭐️ Thousands of directly attributable bookings  But what actually drove success? Picking the right partner with audience relevancy - and going all in - to build a campaign with impact.  We didn’t just want an influencer. We wanted a creator, someone who could bring energy, ideas and a genuine audience connection.  The right creator doesn't just drive views - they drive footfall, brand love, and cultural clout. If you want to chat more about our data-led approach to identifying and activating influence within the creator era, get in touch.

Corporate comms is evolving faster than ever before. To build a function that’s future-ready and remains relevant needs communications leaders to break down silos, blend strategy with agility, and bring sharp commercial insight to the table. The tools may change (hello AI), but the fundamentals - clear thinking, compelling storytelling, and deep business understanding - matter more than ever. We recently hosted a panel discussion with Andrew Cocks, Director of Corporate Affairs at Virgin Media O2, and Sophie Timms, Corporate Affairs Director at Kier, joined by other senior communications leaders. There was clear consensus on what it takes to future-proof a corporate comms function. Those who succeed will be the ones who can flex across disciplines, build trust through relevance, and consistently prove the value of communications in driving business outcomes. Here are our top takeaways from the session: Feeling busy? Perception is reality. The pace of change in corp comms over the last years has been ‘ferocious’, and what’s happened in the last 5 years has matched the previous 20.  All things to all people. Comms needs to be a one-stop shop. The future needs technical specialism but less focus on disciplines of specialism (internal comms, PR, public affairs, sustainability) - you won’t be able to meet the breadth or pace of challenges if you’re siloed. And you need to be able to readily pivot between tactical, strategic and big picture – often in short order. The press release is dead.  Well, not really, but many people entering the industry have never written one. Or pitched a journalist. But ignore the craft behind that at your peril - clarity of thought, demonstration of understanding, ability to distil information, and a deep understanding of the strategy - all backed up by data - is what the future needs.  Be commercial. It’s the only way corp comms will get a seat at the top table - AND be listened to. Speak their language - prove the value. Drop the comms speak. Really understand the business and its challenges. Is reading the secret sauce?  Building trust (and relevance) with senior stakeholders means being better and more widely read than anyone else - whether that’s TikTok or the FT. It has to be an embedded behaviour throughout the team.  The biggest unlock for corp comms: everyone understanding the business challenge. (And therefore writing better briefs). It’s frequently underestimated how little some members of a corp comms team - and external partners - understand the overall problem and why it needs to be solved. This leads to poor-quality briefs and a rush to plan tactical outputs that don’t deliver good outcomes. Don’t ignore the politics.  Politics will always exist. If you don’t get a handle on it, it will hamper future progress. No one except the in-house team can understand, navigate and mitigate this. Do the things only your inhouse team can do. We are still storytellers. It builds trust for both internal and external audiences. Facts and data need to be woven in but we shouldn’t lose the balance of comms - and that’s both emotional and rational. When done right, it can fundamentally change how people interact and view your business or brand (and comms!).  Comms vs Marketing. Who owns the brand? The business does... Ultimately, we have shared missions, shared objectives, but different levers to pull to achieve it. Temporary ‘soft’ structures or ‘centres of excellence’ around topics can be effective at creating a shared purpose without impacting the overall structure.  We were historically ‘scared’ of the impact of spell check. AI may change how we do comms, but it won’t rip everything up. It will raise the bar of what passes as ‘acceptable’ for outputs and deliver more opportunities, just as Google did for the minimum standard of knowledge. But interrogation is needed, and to keep a firm eye on how the human brain can enhance it.

TikTok for brands is exciting - not least as it offers the prospect of going ‘viral’ in a way long-vanished on Facebook and other platforms. TikTok for brands is exciting - not least as it offers the prospect of going ‘viral’ in a way long-vanished on Facebook and other platforms. But, as TikTok gets ever-bigger, does the promise of brand-viral TikToks still hold up? We dived into the data from a sizeable basket of TikTok accounts, focussed solely on organic (rather than paid) impact on content performance. We quantified this virality as how many times greater a video performed than the average for that account. We found: There has been no meaningful shift in the rate at which posts do x2 better than the average for an account However, above x5 performance for views vs the brand average TikTok performance has seen a considerable decrease What does it mean? To ‘blow up’ (x10 performance) on TikTok for a brand  is nearly half as likely as it was a year ago - reducing some of the potential benefit for brands. This could be corrected for by increasing post frequency, or by evolving tactics to optimise for virality. The single biggest predictor of virality is the share rate, giving direction as to the behaviours a video needs to trigger. The other route is to reset expectations, and measurement. Adjust KPIs to reflect the decrease in virality, and the steady (likely longer-term) drift towards brands seeing reduced organic distribution. It’s a path well-trodden for social platforms as they mature, forcing monetisation through ads to brands who see it as a core platform, hooked on the organic reach. In short - level up your tactics to continue enjoying the TikTok viral vibes.

Newsletters are not something you typically associate LinkedIn with, but with 28 million users now subscribed to a LinkedIn Newsletter, it’s a feature to (at least) be aware of (LinkedIn, 2023) . The next 3 minutes will give you an overview of what they are, usage benefits, considerations, and the role for brands/ individuals. To utilise Newsletters effectively, you need an understanding of LinkedIn Articles. Put shortly, these make up the individual pieces of content within a LinkedIn Newsletter.  Examples of LinkedIn articles - there are no newsletters without articles! Linkedin Articles - what are they?  Long-form pieces of content (similar to a blog), that can be discovered by anyone on LinkedIn and search engine Can be posted by brands or individuals (only brands can use paid media to promote them) Are shared with connections and followers on news feeds   Displayed in the activity section of a profile (screenshot to the right) LinkedIn Newsletters - what are they? They’re a collection of regularly published articles that LinkedIn users can subscribe to. In other words, without Articles there’s no Newsletter - the two work in unison with each other.  A LinkedIn Newsletter about Best Practices for Posting on LinkedIn - helpful! LinkedIn Newsletter mechanics  Once a newsletter is created, invites will automatically be sent to followers/ connections If a user signs up to the newsletter, they can choose to receive notifications directly to feeds or/and (dependent on preferences) straight to their inbox  When a user starts following a new account which has a newsletter, a notification inviting them to subscribe is automatically sent All LinkedIn members can discover, read, and share LinkedIn Newsletters How is this different from a LinkedIn article?  The main difference is distribution. Unlike articles, users can subscribe to Newsletters, receiving notifications upon posting. Some users may even opt to be notified directly through LinkedIn Messaging.  Placement also differs, with the two features having separate drop downs in the activity section on LinkedIn pages (see screenshot below).  Finding your newsletters on the activity dashboard. What are the benefits of LinkedIn Newsletters?  Given the overlap between Newsletters and Articles, many of the same benefits apply - we’ll start with these first. Often overlooked are the SEO gains of these features. Unlike LinkedIn posts, Articles/ Newsletter content ranks on search. If you Google “how is AI impacting marketing?” you’ll find that the fourth-ranked site is a LinkedIn news article , written more than a year ago. This means a brand's LinkedIn article could be ranked at the top of page for a relevant search query (for years, potentially) - this presents a huge opportunity to generate qualified leads from search.  With a character limit of 125,000 per article, you’re able to deep dive into a subject, showcasing your expertise. It also offsets any negative changes you would otherwise make to a LinkedIn post to stay within the 3,000 character limit. This includes removing important content, or deprioritising your post through adding a website link with further information (LinkedIn wants users to stay in-app).  Newsletter specific benefits  It should come as no surprise, but subscribed users are far more likely to consume your content vs those who are not.  If you already have a newsletter sent on email, you might still be questioning why you should switch to LinkedIn Newsletters. Put simply, there’s a greater chance LinkedIn subscribers will read it, with LinkedIn messages having 4x higher open rates compared to traditional email (Semrush, 2025) . Along with this, LinkedIn Newsletters are more likely to generate engagements from your target audience - it’s quicker to leave a comment than to reply back on email.  LinkedIn Newsletters - What to Consideration   Although there’s opportunity to capitalise on SEO benefits and showcasing expertise, there’s also an opportunity cost. Publishing regular LinkedIn Articles for a Newsletter is no small task - the time it takes to write one article could be spent creating 5 LinkedIn posts.  Although there is no weekly or monthly requirement to post Newsletter content, it does need new articles continuously added. Without this, you risk losing subscribers and the users who have joined your Newsletter/ community. With this in mind, make sure your Newsletter covers a topic that you can write in-depth on, and that you’re able to post about on a regular basis. Finally, not everything needs to be made into an Article, some things are better left as posts.  A quick note on Execs   Given the growing importance of individuals on LinkedIn, should execs be creating newsletters? In short, yes. Users are more likely to engage with an individual representing a brand, rather than the brand page itself. This is reflected in engagement data (OneFifty Consultancy, 2024) , with Executives generating an average of 28% more engagements per post, despite having less than 10% the following of their brands (between July 2023 to July 2024). If we apply this to article leads from search, you can clearly see why individuals should be utilising LinkedIn Newsletters on behalf of brands.

Here’s how you can hear more (or less) from your company… Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in the success of the brand page. The removal of some key employer features on LinkedIn makes reaching employees and tracking their activity more difficult, but far from impossible. Read on to see how you can still directly notify employees but won’t  be able to automatically see all their post activity due to the removal of the  Employee Advocacy  tab. Removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role Recently, LinkedIn announced that the My Company  tab, Employee Advocacy  tab, and  curator admin role  will be gradually discontinued beginning in November 2024. Whilst the My Company  and Employee Advocacy  tab will completely disappear (read on to see how you can retain that all-important analytic data) the  curator admin role will automatically transition into the analyst role - it’s essentially the same functionality and permissions just without the Employee Advocacy features.  Find out here. How to ‘Notify Employees’ on LinkedIn with ease… Despite the above, page admins will still be pretty powerful in terms of reaching current employees. You can share your company’s content by: Resharing your employees' best @mentions and posts from the Feed  tab in your dashboard Notify employees of your most important posts to boost organic reach And to see the impact of this almighty function, to see the reach and engagement generated by notifying your employees of Page posts, all you need to do is view your post analytics. These posts will be labeled with employees notified - it doesn’t appear on exports though, only through the platform. Find out more here . Some common pitfalls to avoid when notifying your employees on LinkedIn Seems pretty simple, right? Well, actually, not all employees are notified immediately - LinkedIn don’t provide any guidance on why that’s the case and when they would be notified by - there’s also a few other things to be aware of: Employees are actually defined as: members who’ve listed a (current) employer’s Page in the  Work Experience  portion of their profile Employees will be notified on both desktop and  mobile that their employer has shared a post with them through their notification updates Notifications may take several hours to be processed and delivered You can only notify employees once every 24 hours Why can’t I notify my employees on LinkedIn? Some companies won’t be able to notify employees, there’s a few reasons why. Companies with 0 or 1 associated employees can’t notify them. You’re also unable to notify employees if they’ve already been notified about the post or if the post has been targeted (or geolocated). How to notify employees on LinkedIn How can I retain employee advocacy information on LinkedIn? Holders of one of the admin  roles, will need to export analytics as soon as possible to retain this data. You can also access the data from your Page, including the My Company tab, using the Pages Data Portability API.  Exporting LinkedIn Employee Advocacy Analytics So, what next? All page admins can continue to notify employees for the foreseeable future, but with the removal of LinkedIn’s My Company  tab, Employee Advocacy  tab, and curator admin  role, it would be sensible to export analytics that you may  need in the future.

Navigating the digital landscape (and doing it well) is more critical than ever for corporate brands and reputations. Much like the Financial Times, LinkedIn plays a pivotal role in reaching key audiences for senior executives; mastering the professional platform to connect, influence, and protect corporate interests is now indispensable. We first started to notice LinkedIn shifting to prioritise personal pages over brand pages in 2022 across the brands and senior executives we worked with, and our recent research proved it , showing that: Average engagements increased by 32% for execs between July 23 and July 24 CEOs will get 35% more engagements on LinkedIn compared to their brands despite having less than 10% of the following We recently had the opportunity to discuss this with the LinkedIn team at an event at our offices in London, and co-founder Katie summed the key points up in   this post. Here's what LinkedIn's personal analytics looks like, looking at impressions over the course of a year. Cue - Creator Analytics - LinkedIn analytics for personal pages LinkedIn Analytics isn’t a new feature, but one that is rising in prominence as senior executives explore the benefits of a regular content schedule on their personal pages.  Why do we like it? OneFifty approaches any activity with a solid data and analytics foundation. We always ask what works, what doesn’t, and how you can tell whether your efforts are making a meaningful difference to your company's marketing—LinkedIn personal analytics is one way we can do this.   What analytics does LinkedIn offer for creators and personal pages, and where can I find my stats?   LinkedIn Analytics are free to download, and we’ve linked to the two main views on LinkedIn Analytics below: Impressions Engagements You can view your results online, or LinkedIn offers the opportunity to download a CSV of data, allowing you to explore metrics and statistics such as impressions, engagement, top posts, and demographics in more depth.  Want to know who is seeing your content? Job titles is a great way to ensure you're reaching the right people. Why should brands and/or senior executives care about this? Maintaining an active presence on LinkedIn is more than just building a personal brand and finding job opportunities. For senior leadership within organisations, it’s a way of building brand presence and driving preference for your company by putting the people in the organisation at the heart of it.  People like to hear from people, and want to work with people. Or, as we say, people > pages.

As a general rule in our industry, once you go client side, you never go back. Sarah Carey talks us through why she joined OneFifty. So when Alex and Katie asked me to join them at OneFifty, leaving my cushy 9-5 job behind and jumping back into the world of client management, it’s fair to say I was a little apprehensive. I’ve known Alex and Katie for years (in fact we met when I was Alex’s client at Just Eat ) so I knew it wouldn’t be so bad, and even if it was, I could always get another client-side job anyway. So I followed my gut and took the plunge, handing in my notice and saying goodbye to an easy life of gossiping in the kitchen, having meetings about meetings and cutting agency budgets. I’m now four months in and I’ve decided to write this blog post about what scared me most about the transition, for anybody else who needs a little push to leave their 9-5 and make the leap into the world of consulting. 1: Switching off / on The thing that scared me most of all was losing my work life balance. Having a job in an industry that switched on at 9am and switched off at 5pm on the dot meant I was free to spend the rest of my time doing whatever I want. Since starting at One Fifty, I’ve barely even looked at a watch, and I’m not sure I’ve ever left at 5pm! My house is definitely less tidy than it used to be, and I have to get up earlier than ever to fit in a morning run; the balance has definitely skewed in the work direction... But the thing is, this doesn’t really bother me at all like I thought it might. Yes, I might have to deal with a client crisis during the weekend, and yes, I’ve chosen to write this at 9pm at night, but I’m never bored, and I’ve found that being busy and doing things at the time that suits me is pretty good. Why? Because when I choose to switch off, it’s my choice, and when I choose to switch on, I’m ready to work. 2: Ownership When you work client side, you have a product, a brand or an experience that’s yours, and you take enormous pride in it. You hate your competitors and you dedicate yourself to building something, and you get to see results. I was nervous that I’d hate working for other people’s brands, and I’d be jealous or resentful of them, and that I wouldn’t feel a sense of ownership over what I was producing. But I’m pleased to say it’s been completely the opposite! I’ve realised that although I don’t have ownership of the brands I’m helping to market in the same way I once did, I have ownership of their experience of OneFifty, and that’s just as good. The joy of working at a startup means you see every effect your input has on clients, and you’re proud of producing great work. It also means you’re accountable when you mess something up, and that responsibility can be daunting sometimes, but it drives you to do the best you can. 3: People can be annoying, and that’s okay I won’t lie; sometimes clients can be frustrating. I’ve been one, so I know. Sometimes budgets get cut, sometimes you have to stay late to deliver a project they decided they wanted at the last minute, and sometimes they just change their mind for no reason. It sucks. Having been a nightmare client, I was understandably nervous about being on the other side! The beauty of switching from client to consultant means you have a level of understanding where it comes from, because you’ve been through what they’re going through. Not only can you can build better relationships because of it, but it helps you to understand that clients are humans too, and not totally evil (maybe just a little bit evil). So all in all, I’m knackered, and I really need to tidy my house, but if you ask me whether it’s worth ditching your boring 9-5 for something a little bit less predictable, the answer is definitely yes.

Social media jobs and internships - what are we doing? Being architects of what comes next requires, well, ‘architects’ (we are yet to hire an actual architect, for the avoidance of confusion – it’s a term we use to cover clients, colleagues and partners in identifying what next will be, and building it). We do this by hiring the best, then giving them the opportunity to explore their excellence, in what we call a ‘coaching culture’. We focus on ‘coaching’, as people have a higher degree of autonomy and self-direction than in many workplaces, but we are performance-orientated. Coaching ensures that excellence grows, with a singular focus on driving individual and collective performance. The way our team spend their days reflects that. A key component of hiring the best is ‘growing our own’. We work at the cutting edge of a rapidly evolving industry, and we have a long-term aim for half the team to have started their careers with us. Why? We think it is a strong driver of culture, it’s a strong indicator of career development opportunities being present in abundance, and, frankly, we believe we can better equip people to learn to be architects of what comes next than anyone else. 2021 sees us build on the strengths of the internships we’ve run since our early months, which have formed the entry point for new talent. This year, to help fuel our continued growth, we’re expanding our entry-level recruitment to three distinct opportunities: Our existing 3-6 month social and digital internships will continue. They’ve identified brilliant people, many of whom work as experienced team members today. We advertise these when we have need – keep an eye on our LinkedIn page . These are open to any applicants. At the time of writing, we’ve got an Influencer Relationship Internship live We are introducing a Trainee scheme . All the details to apply here – but the key thing is that this is a programme to hire University graduates into the business on a permanent basis, with a structured one year programme We are creating 3-month Headstart internships – which are only available to people who AREN’T University graduates (or currently studying at University). This opportunity is based on some brilliant people we’ve had working with us, who hadn’t felt University was right for them. The opportunity has specific support built to create the ‘headstart’ to develop skills needed for architects of next which aren’t typically developed during school. You can apply here Lean more about our commitment to equality. This range of different opportunities is designed to ensure that the best talent can join, develop and grow within the team. As with everything we do, it’s based on analysing data – from our hiring to date, and the wider market, with the goal of driving excellence. Let’s create what comes next. Meet the team.