‘Don’t Grow It Alone’ was a social, behavioural change campaign  for British Business Bank asking SME owners to ‘spot the difference’ between four businesses in 2020 and 2030. There was always one invisible difference: that business took external finance.

We 3D-modelled 8 images before and after images in tota narrating what decisions each business made and the finance they took, informed by real-life SMEs.