Bringing together PPC, paid and organic social, and influencers to drive sales for high end pet food.
Acana and Orijen are premium dog and cat foods sold direct and through independent pet stores.
We introduced a demand-led social approach to drive sales from existing and new audiences – with the backdrop of limited retailer sales and buyer data.
Mapped the customer journey to ensure integrated paid, earned and owned activity (including SEO, PPC, social and influencers). Underpinned by behavioural approaches to create the illusion amongst specific audiences that these are the brands to buy
20% and increase in paid media efficiencies and a 69% sales uplift