Architects of next

Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.

Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.

Lucy Barrett

Having graduated with a degree in Philosophy, Lucy began her career at sister company, Rogue Ponies. She now double-hats it, continuing her work at Rogue Ponies and as a consultant for OneFifty.

Lucy has a keen interest in the role social influencers play in driving brand awareness, and ultimately supporting commercial outcomes. Her focus at OneFifty reflects this; analysing who’s influential in a given social space, offering industry insights and maintaining existing (and developing new) influencer/brand relationships. She’s all about making content work harder and better.

Both outside and inside the office Lucy is well known for her love of Diet Coke and her non-ironic fondness for 00’s pop music – specifically (but not limited to) Robbie Williams.