Sarah Carey
Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
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We prove who has influence.
We prove they drive effective outcomes.
We then make it happen.
![Binky Felstead x [yellow tail] wine Celebrity Endorsement](https://static.wixstatic.com/media/99f558_f39af6229c7142cb8fd00059e6b415e9~mv2.png/v1/fill/w_980,h_1131,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/BINKY.png)
![Dianne Buswell x [yellow tail] wine Celebrity Influencer Campaign](https://static.wixstatic.com/media/99f558_8adff7f6b11c4f2bbb6d5adc098738bd~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/99f558_8adff7f6b11c4f2bbb6d5adc098738bd~mv2.jpg)
The influence(rs) consultancy.
We use data to analyse how your audience actually behaves online - and identify who holds genuine influence over their decision making - to get commercial outcomes.
Some of these digital creators you’ll know as ‘influencers’ but there are other individuals who hold disproportionate influence. We find them all, and we work with thousands of them.
What we don’t do? ‘Rosters’. You should work with the right people for your influencer brief, your organisation, your influencer project or campaign.
Working with you, we define desired outcomes, and an overall programme approach, identifying the ‘right’ digital voices to achieve those outcomes.
Don’t just take our word for it…
We Prove It.
IDENTIFY
Identification techniques – data-led and no set roster
OPTIMISE
Integrated journeys - bringing the owned, earned and paid media together
PLAN
Models of behaviour – how do they actually produce a commercial difference?
Our influencer marketing approach
WITHOUT A DATA-DRIVEN APPROACH TO INFLUENCER MARKETING...
How do you know...
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Who you should work with
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How many influencers or creators you need to work with
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The most effective way to activate them tia achieve your brand goals
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Results - What success actually looks like
Our unique influencer activation approach means you can answer these questions.
You might be interested in reading...
We're methodology, not talent-led.
Unlike many influencer agencies or talent management agencies, we don’t have a ‘roster’ that decides or limits who you could work with.
What does that mean?
We start with what you actually need to achieve, not who you should (or want to!) work with. We then turn to data, using models of human behaviour and research to identify and analyse who’s influential in any given space. We then make it happen, bringing areas of marketing together to produce organisational outcomes.
That's influence(rs).
Get in touch
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