THE INFLUENCE(RS) CONSULTANCY
We prove who has influence.
We prove they drive effective outcomes.
We then make it happen.
We use data to analyse how your audience actually behaves online - and identify who holds genuine influence over their decision making - to get commercial outcomes.
Some of these digital creators you’ll know as ‘influencers’ but there are other individuals who hold disproportionate influence. We find them all, and we work with thousands of them.
What we don’t do? ‘Rosters’. You should work with the right people for your influencer brief, your organisation, your influencer project or campaign.
Working with you, we define desired outcomes, and an overall programme approach, identifying the ‘right’ digital voices to achieve those outcomes.
Don’t just take our word for it… we Prove It.
Want to know how Influence(rs) can help you achieve your business outcomes?
HOW DO WE DO IT?
WE'RE METHODOLOGY, NOT TALENT-LED.
We don’t have a ‘roster’ that decides or limits who you could work with.
What does that mean? We start with what you actually need to achieve, not who you should (or want to!) work with. We then turn to data, using models of human behaviour and research to identify and analyse who’s influential in any given space. We then make it happen, bringing areas of marketing together to produce organisational outcomes.
It looks a bit like this…
Models of behaviour – how do they actually produce a commercial difference?
Identification techniques – data-led and no set roster
Integrated journeys - bringing the owned, earned and paid media together
HOW DO YOU KNOW...
WHO YOU SHOULD WORK WITH?
HOW MANY YOU NEED TO WORK WITH?
HOW TO ACTIVATE THEM?
WHAT SUCCESS LOOKS LIKE?
Our approach means you can answer these questions.