Authentic communication from the C-suite has lost its novelty, but has it gained in prevalence? Beyond the CEO, is social communication now a tool around the board table more broadly? What works to attract and engage an audience?

Habits drive behaviours, constantly.They’re really hard to form, but also to break.

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Lockdown may have been physically and emotionally disruptive enough, for long enough (crucial), to do so.If so, which habits have we lost, which have we gained
(and are sticking), and which are just frozen until we return to commuting, foreign travel and more?

What a difference a year makes.
And when that year’s 2020, the difference
is even greater…

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How has this affected B2B technology
topics? Privacy, security – what’s grown,
and what’s faded?

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We have been tracking key B2B tech topics
for 3 years now, and have identified key shifts, based on social data, in our latest research report. 

ESG is much discussed, with companies announcing commitments daily. 

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But, how is this being expressed in social media? Does positive ESG performance drive positive social media sentiment around corporate reputation?

Or does it control us?

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Much to the annoyance but understanding of all of us here at One Fifty, social networks are notoriously vague about the specifics of their algorithms. 

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That's why we decided to put Instagram to the test...

What the latest launch says about purchase intent, and why it's interesting for you...