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Navigating C-Suite and Social Follower Data Access
The data that social media platforms are sharing with both users and advertisers are evolving rapidly.. While some are giving users...
2 days ago5 min read
The Taylor Swift Effect - A Masterclass in Engineered Anticipation
By now, most marketers have heard of The Taylor Swift Effect . The idea that anything she touches turns to gold (or in today’s era,...
Aug 153 min read
Instagram introduces three new features
From what they are, to what they can do for your brand, here’s what you need to know… With the recent buzz about Meta’s AI...
Aug 112 min read
Instagram brand images in Google search results
Google has begun including Instagram posts from brand and creator in search results. This shift to make search richer, with more social...
Jul 142 min read
Influencers, creators, and the future of digital branded content
The future of branded content is digital creators - but it’s not that new. We’re well into the creator era, and it impacts everything...
Jul 102 min read
B2B Webinars: The Rising Star of Digital Marketing ROI
It might surprise you to learn that searches for “webinar” peaked in February 2024 (1) , and not during the height of their pandemic...
Jun 262 min read
Creators = commercial success.
We recently picked up a The Drum Award for tackling a real brand challenge: drive relevance with younger audiences and cement Harvester...
Jun 101 min read
The digital future of corporate communications
Corporate comms is evolving faster than ever before. To build a function that’s future-ready and remains relevant needs communications...
May 153 min read
Is it getting harder to go viral on TikTok, for brands?
TikTok for brands is exciting - not least as it offers the prospect of going ‘viral’ in a way long-vanished on Facebook and other...
Feb 72 min read
LinkedIn Newsletters: The Biggest Secret You’ve Never Heard Of
Newsletters are not something you typically associate LinkedIn with, but 28 million users now subscribed to a LinkedIn Newsletter.
Jan 284 min read
Removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role
Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in brand success.
Dec 11, 20243 min read
LinkedIn Analytics for personal pages - what can executives and senior employees learn from their content analytics?
LinkedIn Analytics isn’t a new feature, but is rising in prominence as senior executives explore the benefits of regular content schedule.
Dec 11, 20242 min read
Bluesky for brands: is it the new Twitter?
If you’re wondering what it is, whether you should be involved, or whether your brand should join Bluesky, here’s an overview.
Nov 18, 20242 min read
The latest from our new research: LinkedIn posting is up 312% by execs, and CEOs are winning for executive comms.
The latest from our new research: Posting is up 312% by execs, and CEOs are winning.
Sep 24, 20242 min read
Is Strava the great untapped opportunity for brands?
“If it’s not on Strava it didn’t happen” - a common sentiment for the avid athlete, but does it apply to brands?
Sep 16, 20244 min read
OneFifty Consultancy awarded B Corp status.
We’re proud to announce that we’ve been awarded B Corp status for our commitment to high-performance standards, accountability, and transpar
Aug 7, 20242 min read
The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours? A Guinness & Guinnfluencers case study.
The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours?
Jul 15, 20242 min read
Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
Jun 11, 20243 min read
Rom.com - Read our research into relationships in the digital age
In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online?
May 29, 20245 min read
What the HSBC climate furore teaches us about modern-day corporate reputation management
‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...
May 28, 20242 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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