Building and launching findyouryellowtail.com
Introducing new audiences to their perfect wine pairing through an interactive website quiz.
WHAT
We needed to introduce new audiences to [yellow tail] wine, helping find the wine that best suited them, and driving through to retailer sites to encourage sales.
HOW
We developed an online personality quiz, helping fans find their ideal wine pairing and the meals to cook alongside it. Recipes created by and promoted through influencer seeding to drive awareness amongst relevant audiences, alongside an extensive photoshoot to create on site recipe content photography.
RESULTS
Over 30k link clicks towards the website, with an outstanding 90% quiz completion-rate.
Reached over 1.3M unique users and generated ~60k core engagements (not only do people click, they also comment and share content!). Visitors looked at multiple pages showing deep brand engagement through the site, and clicked through to retailer at the end of the website journey.
