C-Suite social support for Unilever.
How one CEO's social media saw viral successes connecting K-pop, climate change and the UN General Assembly.
Alan Jope wants to use digital media to engage in a way few previous CEOs have been able. This means differentiating himself with a meaningful, ownable territory and building on his long standing commitment to diversity and inclusion.
To define that ownable territory we undertook an audience mapping project, identifying youth as a relevant and credible platform.
We identified daily engagement opportunities, drafted content for his social channels, proactively built his audience and created activations.
He moved from 6th to 2nd in his peer and has had viral successes such as connecting K-pop, climate change and the UN General Assembly.