Helping cancer patients get the support they needed with Cancer Care Map.
Cancer Care Map is a free service to help people and their support networks easily find cancer services and information in their area.
Cancer services are fragmented and difficult to find, and demand is high post-Covid with delays in treatment. But how do you identify people, digitally, at the moment that matters - immediately after diagnosis?
We identified and tested search and social indicators, devising a PPC and paid social programme to serve up the right information, to the right people at the right time, directing people to a free service highlighting cancer services and information in their area
114,000 people helped in 8 months to find the right support at a £0.28 cost per referral