Marketing, social media insights, research and data analysis
The internet runs on people's behaviours, not bytes.
Large-scale data sets allow you to surface the hopes, fears and actions at scale, providing opportunities for brands to understand audiences, foster connection, and drive effectiveness. Ultimately, we can close the gap between how organisations and their audiences act, online.
Read our most recent social media, digital data insights and analytics research projects below, or check out our research blogs.
PEOPLE OVER PAGES
Social networks revolve around people. Periodically, algorithms must be reset to prioritise this, which ensures that the content people see remains relevant to them.
How we navigate the digital landscape for corporate brands and reputations matters more than ever. LinkedIn has a role (comparable only to the Financial Times) for reaching key audiences, and understanding how to use these tools to connect, persuade and defend corporate interests is essential.
The role of senior people has been catapulted into digital significance through recent platform evolution, which builds upon natural human behaviours. Ultimately we care about people first, organisations second.
Relationships in the digital age
In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online? What’s new, what’s changing, and more importantly, is love everlasting?
Using consumer data, social listening and digital signals, learn how brands can interact and understand how we live and love.
Britain's eating - a plate of two halves
Healthy or happy? Fit or fat? Nutritional or naughty?
Britain has a confused approach to our eating in 2024.
Using consumer data, social listening, and digital signals, we explore how we talk, search and chomp as consumers - and crucially what it means for how brands engage.
How do CEOs use social media? Executive comms & the social CEO.
Authentic communication from the C-suite has lost its novelty, but has it gained in prevalence? Beyond the CEO, is social communication now a tool around the board table more broadly? What works to attract and engage an audience?
These are questions leaders and communicators alike need to consider, and we’ve examined through the lens of FTSE 100 executive directors.
B2B Technology: What changed in 2020?
What a difference a year makes. And when that year’s 2020, the difference is even greater…
How did this affect B2B technology topics? Privacy, security – what’s grown, and what’s faded?
We have been tracking key B2B tech topics for 3 years now, and have identified key shifts, based on social data, in our latest research report.
More data, insights, research and analysis from the OneFifty blog
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How the FTSE 250’s Directors use social media
New research from social and digital data consultancy OneFifty, looking at:
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Companies in share price growth have more communicative execs
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Effectiveness trends in building reach, engagement and impact through executive social media usage
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Who leads in social by role, category and FTSE 250 company
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Key trends in what, when and how to communicate in social
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Category and role trends (e.g. do HR Directors behave fundamentally differently to CFOs?)
…all based on analysis of FTSE 250 executives’ & non-execs’ social media profiles, aggregated into a single database for the first time
Lockdown habits
Habits drive behaviours, constantly.They’re really hard to form, but also to break.
Lockdown may have been physically and emotionally disruptive enough, for long enough (crucial), to do so.If so, which habits have we lost, which have we gained (and are sticking), and which are just frozen until we return to commuting, foreign travel and more?