We work with organisations to develop strategies, models and capabilities for the socially-driven world.
We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.
We define models of influence and supply the platform to engage those who make a difference in social media.
We’re feeling hot, hot hot. And it’s not the fact it’s currently 27 degrees outside (although that is contributing). You might remember that last year we featured on the Startups 100 list – an annual ranking of the UK’s newest and most exciting businesses. Well, we’ve made it for a second year running!
It’s the one award that we said would mean the most to us when we set up OneFifty because it’s not just confined to the marketing and comms industry but all startups. So the fact we’ve been named on it twice is a huge…
We all too often believe in data’s power of indisputable “truth”, however we fail to ask key questions of the data analysis, which leads us to blindly follow “data-driven truths”.
This is not to say that analysis should be scrutinised down to the last line of code or row, but that we should probe to understand how fit-for-purpose the data insight is. For instance, you wouldn’t make consequential business decisions from a statistical model with a small sample size (statistically significant or not). How is one to know without asking or being informed?
We obviously don’t…
There are many things that I’m proud of contributing to at OneFifty; outstanding creative campaigns, stellar client service… but most of all my ‘#WorthListeningTo’ Slack channel in which I regularly share Podcasts that I believe the team should listen to.
But why podcasts? Podcasts, quite simply, are my hobby. I binge them like a Netflix series, and it turns out I’m not alone in that either. Research by Ofcom in September 2018 shows that over 6 million people tune in to a Podcast each week; a number which has doubled in just 5 years. When it comes to young adults (15-24),