Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the ﬁrst head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.
Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.
We work with organisations to develop strategies, models and capabilities for the socially-driven world.
We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.
We define models of influence and supply the platform to engage those who make a difference in social media.
One of our core beliefs is we should share how we do things. Our aim is to influence how things are done for the better, to create what comes next. Something we are asked about a lot is how we run tasks and projects. We ignore many of the conventional ways it’s done across marketing and consulting, in favour of a single app, used continuously. Seriously.
It’s called Todoist. You might have tried it, you might use one of the competitors. Why Todoist specifically, vs others? Well, when Katie and I were first planning the business, we looked…
2017 was a pretty epic year for OneFifty but we’re even more excited about what’s coming up in 2018. We might be going a bit rogue…
We’re launching something new in the next couple of months (which we’ll be talking more about nearer the time!) and we’re on the hunt for someone to join the team initially on a paid three-month internship. This is someone who lives and breathes social media. They’ll have social content creators they passionately follow, they know what gets the most clicks, likes and shares on their own content and they’re naturally…
Twitter Promote launched into beta recently. Whilst we don’t usually review social ad products, this caught our eye. It will also rarely get used by people who are experienced at Twitter ad buying, so we decided to trial it for your delectation and edification.
What is it?
Twitter Promote is, in Twitter’s own words, their first subscription ads product. It is aimed at both SMBs and individuals who want simplicity and continuous results.
Why is it significant?