We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.

WHO / WE / ARE

Meet the team

  • You?

  • We are actively looking for the right people to join the team to build what comes next.

  • Why not say hello?

WHAT / WE / DO

We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.

Evolve:

We work with organisations to develop strategies, models and capabilities for the socially-driven world.

Quantify:

We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.

Identify:

We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.

OUR / BLOG

Take me there

14.02.20 / How Twitter got me my first (and most recent) job

On her 10th Twitterversary, Senior Consultant Sarah reflects on why Twitter is her first love…

 

We humans are fickle things. We loved Bibo and MySpace back in the day, Facebook had its moment of glory; now we’re all over TikTok and can’t make up our minds whether Byte is the new Vine or we’re too busy watching Insta Stories to care. Let’s not even get into Snapchat. But here’s why Twitter will always have a special place in my heart.  

 

Having Twitter got me my first job in social media in 2010. 

I can remember the first account…

11.02.20 / Would you like a sports analogy with that?

Here at OneFifty, we (I say we, but I mean Alex Pearmain), loves a sports analogy/metaphor. Big client meeting? That’s my Game 7 in the NBA finals. It works because it’s relatable. We get it. 

I’m (and this is Dan, by the way) now going to tell you how I use the philosophy of Manchester City boss, Pep Guardiola, to optimise my performance at OneFifty. And before you mention it – no, I’m just a suffering Arsenal fan who enjoys reading about sport-based philosophies.

Pep Guardiola (also known as “Fraudiola” depending on who you support) has…

06.02.20 / TikTok trends - what goes viral, and how to predict it?

As 2019’s most downloaded app, TikTok has seen a huge surge in popularity over the last year, with not just individuals but brands, organisations and celebrities flocking to the platform in a quest to produce the next viral video. 

But what makes a successful Tiktok? In true OneFifty style we’ve turned to the data to find out. Every day for the past month we’ve been tracking the stats of the app’s top 3 trending hashtags as well as the videos that appeared on our “For You” page and mapping out the trends.

Here’s…

TALK / TO / US