We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.



Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.


Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.


Meet the rest of the team

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We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.


We work with organisations to develop strategies, models and capabilities for the socially-driven world.


We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.


We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.


Take me there

13.10.17 / A year living social trends: October - Week 1 of automating my life

I’m at the end of the first week of letting ‘robots’ making my daily choices. The perfect moment to share my first experiences with you!

To be honest, Day 1 involved a lot of downloading and understanding how these services work. Less optimal for my mobile storage, but an interesting lesson in finding out a bit more about yourself. First was setting up my accounts and identifying preferences to get the algorithm started. Everything from my fitness goals on the Nike Training Club app, to what diet I’m following to generate daily recipes on…

04.10.17 / A year living social trends: October, I'm automating my life

Every month this year, we’re living a different trend, identifiable through social. But you know that… 

This month, we’re tackling one of the most interesting, broadest, and longest term trends: automating your life. What do we mean by this? The trend is services which either do things for you, or tell you what to do, based on your data and lifestyle. Why do people want this? It simplifies things, allowing their needs to be better met, and their time to be used more efficiently.

When you consider that an adult makes about…

30.09.17 / Can social media predict the best gym experience in London?

This month we have been living ‘life resets’, and as a keen gym goer I jumped at the chance to try out the most up and coming socially recommended gyms. The gym is a hot topic of conversation on social media; over a 90 day period the ‘gym’ was mentioned a whopping 1.3 million times in the UK across Twitter, Instagram and Facebook! Unsurprisingly January dominates this conversation with 496,700 mentions although, September comes a close second at 447,000 mentions in total. I mean…