Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the ﬁrst head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.
Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.
We work with organisations to develop strategies, models and capabilities for the socially-driven world.
We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.
We define models of influence and supply the platform to engage those who make a difference in social media.
We mentioned in our previous blog post that September is a big month for upgrades, and that’s partly because this month is traditionally the time when Apple brings out its new iPhone. Typically, iPhones are now searched for on Google 1.7x more in September than they are in March (with Samsung phones searched for 1.2x more). Phone contracts are also searched for more in September than in any other month (1.22x more in 2016). Apple have definitely taken the lead in sending the internet mad with their release of not one…
As part of September’s ‘life reset’, the trend OneFifty is living this month, we’ve identified four ways in which people reset: renewing, restarting, upgrading, and starting something new. Four noble members of the team have each taken up one of these challenges. Katie’s challenge is to start something new, and for this we’ve decided to let social data determine her new hobby.
To find out exactly what hobby Katie should take up, we first turned to Facebook Audience Insights, which would be able to give us the key demographic stats on a…
Another month, another trend. Here at OneFifty, we’re continuing to live social trends, with veganism, gin, outdoor cinema, and craft beer amongst ones we’ve experienced so far this year – purely for research purposes, of course.
As summer draws to a rather underwhelming conclusion this year, most people will consider September a fairly drab month where it’s too late to hope for a bit more…