We work with organisations to develop strategies, models and capabilities for the socially-driven world.
We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.
We define models of influence and supply the platform to engage those who make a difference in social media.
Earlier this year, we developed research around Instagram Trends for 2019, which we’ve since been presenting across our client roster and friends of OneFifty. In this, we outline the importance of Instagram as a social media channel, platform trends for this year, and reflect on consumer behaviour trends that emerged towards the end of last year, into this year. At the end of every quarter, we’ll be marking our own homework, by assessing the performance of our predicted trends.
So, which trends have kicked off since January?
1) We predicted that…
As a general rule in our industry, once you go client side, you never go back. So when Alex and Katie asked me to join them at OneFifty, leaving my cushy 9-5 job behind and jumping back into the world of client management, it’s fair to say I was a little apprehensive.
I’ve known Alex and Katie for years (in fact we met when I was Alex’s client at Just Eat) so I knew it wouldn’t be so bad, and even if it was, I could…
There we said it.
It’s a dirty concept.
Verboten, ‘other’, naive.
But, for all the challenges it presents, social media is about progress.
About emancipation from control of information, about empowerment of individuals, about the irrecoverable movement toward meritocracies.
Call me (us) idealistic? Fair.
Call us negative, quitters, cynical? NEVER.
Social media, for all the challenges, retains the transformative power to empower individuals, concepts and economic efficiency. That’s worth standing up for.
Headlines about “social media fatigue” are just that – usage has never been higher. People aren’t…