We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.

TikTok logo

Are you ready for this year’s fastest-growing, most exciting social media platform?

Find out how you could be using TikTok

Keep up to date


A monthly roundup of the latest digital and social media developments

Subscribe to our newsletter


A weekly digest of the most interesting things our co-founder, Alex, reads. From the best train pubs and the history of barcodes to how Facebook’s ad tech actually works.

Subscribe to Think/Again


Meet the team

  • You?

  • We are actively looking for the right people to join the team to build what comes next.

  • Why not say hello?


We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.


We work with organisations to develop strategies, models and capabilities for the socially-driven world.


We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.


We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.


Take me there

19.06.20 / How brands can take advantage of a new Google ad feature - Google Shopping

Dan is going to tell you everything you need to know.

Let’s create a scenario.

It’s 2021 and you’re planning a trip to Ibiza (why wouldn’t you plan a visit to the party island!?) and you need your usual clothing items and accessories, i.e. a nice pair of sunglasses, vests, socks. Usually, we know what item we intend to purchase and the brand that we want to purchase from. Trainers? Nike, easy! 

But… What if you wanted to compare an item from a couple of brands first before…

16.06.20 / Getting GIPHY with it

Sarah is a big fan of GIFs and Stickers. This is why you should be too.

GIFs have come a long way since their humble beginnings back in 1987 – at one time banished only to the depths of tumblr blogs and Reddit forums, GIFs have made the biggest comeback since Michael Jordan in ‘95. The millennial’s meme format of choice, GIFs are the poster child of effort-free Internet messaging, in which Patrick Stewart facepalming can say more than words ever could – it’s no wonder the Oxford Dictionary named ‘GIF’ their word of…

12.06.20 / What the latest PlayStation launch says about purchase intent

The PS5 has just been announced. Anne-Catherine is going to tell you why you should care.

It’s been a little while since you heard from the numbers girl at OneFifty (which we all are, but only yesterday I was called the analyst supremo – an exquisite club to be in). Enough words, as that clearly isn’t my strength… Let some numbers speak.

Yesterday, PlayStation revealed the new PS5 via social. And let me tell you, some of these stats will blow your mind. 

  • The live event broke 1 million views on Twitch and 2 million on YouTube