We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.



Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.


Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.


Meet the rest of the team

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We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.


We work with organisations to develop strategies, models and capabilities for the socially-driven world.


We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.


We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.


Take me there

20.11.17 / Do the most hyped gifts make the most praised presents?

As Francis of Assissi once wisely said, ‘it is in giving that we receive’. A lovely, wholesome thought. As we’ve already mentioned earlier this month, social media users seem to prefer talking about gifts they’re excited to give as opposed to ones they receive. But with all the expectation surrounding Christmas gifting, does the excitement of receiving gifts match up to the excitement of giving them?

Ultimately, their overall success boils down to the reception they receive on The Big Day. In our previous blog…

16.11.17 / The Most Popular Gifts of 2016 and Our Predictions for 2017

Getting that perfect Christmas present for the right person is a big deal and one which most of us spend a lot of time musing (or stressing!) over. Well, what if we told you that you need muse (or stress!) no more? Let us reveal to you some of last year’s most talked about gifts on social media, and see if we can predict what will be big this year…


We’ve all heard of it, we’ve learned how to pronounce it (‘hoo-gah’, but of course we knew that already…), and we’ve been buying into it massively over…

06.11.17 / A year living social trends: Christmas shopping

It should come as no surprise that we’ve identified yet another social trend to live this month – after almost a full year of them (from marble to life automation), there’s not much we haven’t tried! If, like me, you already knew that there are only 62 days, 12 hours and 43 minutes until Christmas (and even less by the time you’re reading this!), this month’s trend may not come as a surprise: Christmas gifting.

November is the month where conversation around…