We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.



Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.


Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.


Meet the rest of the team

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  • We are actively looking for the right people to join the team to build what comes next.

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We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.


We work with organisations to develop strategies, models and capabilities for the socially-driven world.


We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.


We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.


Take me there

23.07.17 / A year living social trends: Outdoor Cinema - letting the data decide

When Alex and Katie offered the OneFifty team the opportunity to “live the trend”, by going to an outdoor cinema this month, we were all very excited. However, this excitement quickly changed to animosity once the topic of which film to actually see was raised. With so many options in London, the office soon came to an impasse on what to watch, with no side wanting to budge. Naturally we settled it the way we do everything – with data. We would use the ultimate democratic tool (social media) to decide: whichever film had the highest…

09.07.17 / A year living social trends: Outdoor Cinema

We’re continuing to live our social trends each month, with veganism, cycling, gin, health reset, gardening and marble being those we’ve identified, and lived, so far. This brings us to July’s pick – outdoor cinema.

It’s exactly what it sounds like, a large cinema screen assembled outdoors, in a…

25.06.17 / A year living social trends: marble, an Interview with blogger Abi Dare, These Four Walls

For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep things interesting). This month, it’s Marble. With 2.4M hashtags on Instagram and its large use amongst influencers (check out Natalie Glaze, Twice The Health or Tally Rye), marble is most definitely on trend. But why has marble become so big? Who better to give us a better understanding of this trend than an insider to the blogosphere…

Enter Abi. Writer, photographer, cat lover, blogger, interior-design addict, AND lover of all things…