We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.

WHO / WE / ARE

Founders

Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.

 

Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.

 

Meet the rest of the team

  • You?

  • We are actively looking for the right people to join the team to build what comes next.

  • Why not say hello?

WHAT / WE / DO

We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.

Evolve:

We work with organisations to develop strategies, models and capabilities for the socially-driven world.

Quantify:

We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.

Identify:

We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.

OUR / BLOG

Take me there

17.10.18 / Social media is good

There we said it.

It’s a dirty concept.

Verboten, ‘other’, naive.

But, for all the challenges it presents, social media is about progress.

About emancipation from control of information, about empowerment of individuals, about the irrecoverable movement toward meritocracies.

Call me (us) idealistic? Fair.

Call us negative, quitters, cynical? NEVER.

Social media, for all the challenges, retains the transformative power to empower individuals, concepts and economic efficiency. That’s worth standing up for.

Headlines about “social media fatigue” are just that – usage has never been higher. People aren’t…

01.10.18 / ARCHITECTS OF NEXT: SARAH MORTON/ONEFIFTY

I’m from Sheffield originally and despite not having much of an accent I’m a proud northerner and an even prouder Yorkshire lass. I went to university in Nottingham and then moved down to London in 2012, where I’m currently living in Clapham (don’t judge me).

I originally wanted to be a graphic designer, but after a trip to Paris when I was 16 I decided I needed to combine my love of branding with my love of croissants, so found the perfect joint honours course for me at the uni of Nottingham studying French and Communication. This let me further my…

26.07.18 / Case Study: Advance Together, a new wave of politics

Advance Together was set up in the wake of the Grenfell tragedy, with the aim of creating a political party for people, not politicians. It wanted to address the issues facing the Royal Borough of Kensington & Chelsea by having local people represented by local people, with a new form of politics. This is how we worked with them in the run-up to the May local elections. 

THE BACKGROUND

Kensington and Chelsea has some of the biggest disparities between rich and poor in the country;

  • It has the highest gap between the median and mean…

TALK / TO / US