We are a consultancy which uses data and models of human behaviour to drive purposeful digital interactions, with the people who matter.

Let’s be architects of what comes next.



Alex Pearmain

Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.


Katie Buckett

Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.


Meet the rest of the team

  • You?

  • We are actively looking for the right people to join the team to build what comes next.

  • Why not say hello?


We work with brands and individuals to use data and models of human behaviour to drive purposeful digital interactions.


We work with organisations to develop strategies, models and capabilities for the socially-driven world.


We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.


We define models of influence and supply the platform to engage those who make a difference in social media.

Social media has changed the way organisations operate, and we work with marketing, brand, communications and customer services teams at brands including:

Let’s be architects of what comes next.


Take me there

26.07.18 / Case Study: Advance Together, a new wave of politics

Advance Together was set up in the wake of the Grenfell tragedy, with the aim of creating a political party for people, not politicians. It wanted to address the issues facing the Royal Borough of Kensington & Chelsea by having local people represented by local people, with a new form of politics. This is how we worked with them in the run-up to the May local elections. 


Kensington and Chelsea has some of the biggest disparities between rich and poor in the country;

  • It has the highest gap between the median and mean…

28.06.18 / Which England World Cup songs are most popular?

Football’s coming home…

World Cup fever is gripping the nation once again. With England beating Panama this weekend 6-1 England fans finally have something to be optimistic about. But are fans getting ahead of themselves?

We looked at searches for “footballs coming home” on Sunday. You can see that there is a clear spike after England’s .. goal.  

So how does this compare to search terms in previous tournaments? Well, search volumes are over double what we saw at Euro 2016 and triple that from the…

05.06.18 / The UK's most popular internship, or how to get 10k intern applications

We’ve just had our 10,000th applicant for our internship.

Based on data from the main graduate jobs platforms, this was 2017’s most popular job listing (relatively).

This is how to do it.

Except we aren’t really sure how it has happened, to be honest.

I mean it’s a great job. Six months, paid London living wage. Great benefits. Great opportunities (you do real work, from day one. We aren’t really sure where the photocopier is, and we have a barista to do coffee).

It’s in digital, data, social media, all of which are growth areas and of particular appeal to ‘millennials’ (this…