A monthly roundup of the latest digital and social media developments
Subscribe to our newsletterA weekly digest of the most interesting things our co-founder, Alex, reads. From the best train pubs and the history of barcodes to how Facebook’s ad tech actually works.
Subscribe to Think/Again
We work with organisations to develop strategies, models and capabilities for the socially-driven world.
We use the explosion of social data to extract answers, which can drive action for businesses and society. We provide products and consultancy.
We define models of influence and supply the platform to engage those who make a difference in social media.
Becoming a mental health first aider and how self-guided skills development can contribute not just to a business, but to the wider world.
Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers for CEOs. Here’s the best practice.
Yet habits underpin much of our behaviours. We’ve recently refreshed our research so you can read more on what this means during lockdown 3.0
Do we control the algorithm or does it control us? An experiment…
Algorithms. Maybe you’ve heard about the social ones, or the academic rankings. But what are they, where did they come from and why do you care?
Security, privacy and digital workplaces. How has B2B technology changed in 2020?
Giphy. The gif that keeps on giving for organic social success.
Annabel tells us how she ended up joining OneFifty… So as social is our USP, I thought copying a current social trend would be the way to go… How it started…
Lessons learned from lockdown that we need to remember for winter and lockdown v2.
Why and how you should include Google’s latest feature in your social acquisition strategy
It’s often the overlooked social channel (and it’s 700M users…) but there are big results to be had. This is what you need to know.
The PS5 has just been announced. Anne-Catherine is going to tell you why you should care.
Sounds on TikTok – what they are and who’s using them
8 of the best Google Chrome extensions, according to us.
We’ve all been WFH for a little while. Here’s how Becki is making it an office away from the office.
A step by step guide of how to film, edit and add text on TikTok.
The top trending hashtags on TikTok right now. Do some lockdown learning. Have a look.
Olivia has been working from home for the last two weeks and we’ve all been grateful for these tips. So in true OneFifty style, we’re sharing.
When you work in data, THIS is how you approach house hunting! And there’s a handy spreadsheet you can steal…
On my 10 year Twitterversary, here’s why Twitter will always be my first love.
How to use the philosophy of Manchester City boss, Pep Guardiola, to optimise your performance at work.
As 2019’s most downloaded app, TikTok has seen a huge surge in popularity. Here’s what you need to know about going viral.
Another year and there are even more changes in how we’re using Instagram. This is what you need to know.
Facebook gets some flack. Here are the positive things we should all remember.
Get under the skin of this year’s fastest growth, most exciting social media platform – TikTok.
Not so secret tips to increase your productivity (and they’re probably not what you think they are…)
Almost a year ago, Olivia joined us after graduating from Edinburgh Uni. As 2019 comes to a close, this is what she’s learned.
Was the biggest shock last week that Corbyn was sent packing by such a margin, OR that some people made TikToks about the election?
Face over fiction? What impact does digital campaigning actually have over the UK election?
Our top picks to enjoy when you have some festive downtime.
Being digitally inclined can lead you to a plethora of opportunities in today’s digitalised era. Hike up your employability—in any field—by hiking up your know-how with the best digital skills to learn today. Learn which of the 5 types of digital skills can help you get a leg-up in your career, as well as how […]
OneFifty team sharing practices and data on a Friday
With Instagram holding the title of the “worst social media network for mental health and wellbeing”, here are some words in defence.
How do you ditch a lifetime habit and embrace something far more effective when it comes to the way you work?
We’re on the list of the UK’s best and most exciting startups.
We all too often believe in data’s power of indisputable “truth”, BUT you need to ask the right questions. Which are…
From the morning commute to falling asleep, our podcast recommendations for all times of day.
3 things which scared me when I joined OneFifty
There we said it. It’s a dirty concept. Verboten, ‘other’, naive. But, for all the challenges it presents, social media is about progress.
This is how we worked with them in the run up to the May local elections.
Music matters to fans – but which is the greatest? Data tells us….
We’ve just had our 10,000th applicant for our internship. Based on data, this was 2017’s most popular job listing.
Today we heard we’d been included in the Startups 100: an annual ranking of the UK’s hottest start ups.
We’ve launched something new. Something which gives you better, quicker and more brand content. Say hello to Rogue Ponies
Why we think mental health should be treated like your physical health – an interview with James Routledge from Sanctus.
We’re looking at the conversations happening in social around mental health.
One of our core beliefs is sharing how we do things for the better. We’re asked a lot about how we run tasks and projects. It’s called Todoist.
Three-month internship for someone who lives and breathes social media. Join our team.
Twitter Promote launched into beta recently. We’ve trialled it for your delectation and edification.
No, not always… Read this before you get your Christmas shopping underway!
Hygge, VR or Smart Speakers? The data gives us some hints.
November is the month where conversation around gifts begins to gather momentum. So that’s the trend we’re living this month.
After a month of letting algorithms and notifications run my life, what have I found?
Data tells us, the answer is Stranger than you think
How to automate things when you have a newborn… As part of living our October trend – automate your life
Anne-Catherine continues to automate her life in October. It’s not all plain-sailing…
I’m at the end of week one of letting robots make my daily choices. The perfect moment to share my experiences with you!
Anne-Catherine is automating as much of her life as possible, in October. This is how.
For our September reset trend, Olivia tries them out.
We’ve got a new joiner, Maddie, just in time for the September reset!
September is a big month for upgrades, which might not be surprising when it coincides with iPhone launches. So, upgrade or no upgrade for Anne-Catherine?
September is all about renewing, restarting, upgrading, and starting something new. So Katie is taking up a brand new hobby…
This September we’re resetting: renewing, restarting, upgrading, and starting something new.
There’s been a significant shift to quality over quantity for UK beer drinkers but how has this been reflected in beers perform on social media?
GDPR is a hot topic. Here’s guest blogger Will Kemble-Clarkson, from business consultants Ctrl-Shift, tto tell you what you need to know.
Our social trend for August is Craft beer. This is how beer apps have tapped into the existing craft beer trend to maximise their success.
We’ve been delving further into this month’s trend, using social media to see if craft beer is encouraging women to drink and talk about beer.
Social conversation about Craft beer is on the rise. So August’s trend we’re living is exactly that – here’s the data.
July’s social trend is Outdoor Cinema, so we’ve been living it. Here’s how are trip went – all informed by data of course.
When you need to decide what to watch, we turn to the data. Here are the winners and losers.
We’re continuing to live our social trends each month, from veganism to gardening. This brings us to July’s pick – outdoor cinema.
June’s trend is marble, so we’ve interviewed blogger Abi Dare – the woman behind These Four Walls
We held a beer tasting evening. Does knowing the brand and price of beer impact how much you like it?
There is a lot of marbling going on, and not just the stone material itself. We’re investigating why marble became so popular on social…
May’s trend is gardening so we spoke to someone who’s shaking up the green fingered community.
Chelsea Flower Show starts this week. We’ve looked at who, how and what people are talking and sharing when it comes to social media.
This month we’re exploring the growing interest in gardening- here’s Alex’s personal experience of having an allotment.
May’s consumer trend is gardening, so we’ve interviewed the man running the social media of the world’s largest gardening charity, The RHS.
I work in social media AND have a psychology degree, so here are my top three psychology theories and studies that apply to social media.
May’s consumer trend we’re living is gardening – so what flowers tops the charts on social discussion?
Here’s what benefits, driven by behavioural understanding, look like. Avocados.
Matt and Olivia cook up a storm with the social foods we’re talking about.
We’re living a different consumer trend each month. Social media data shows that May is THE month where we go plant potty.
April is all about the health reset and certain foods are seeing a huge growth in social discussion. So we’re eating them.
We’re spending 2017 living social trends. April is health reset – but who and what is driving this? Here’s a look at social data and behaviours…
Food is the key element of this April/Easter, so we’ve dived into which foods the nation will be turning to once the indulgence is done.
Ahead of today’s Cancer Research Boat Races, here’s how the race, reactions and chatter panned out on social media last year.
We believe in the power of social data to reveal people’s behaviours, so we’re living a year of social trends. April = health reset.
Our social trend for March is gin, so we’ve been speaking to Jensen Gin’s brand ambassador about the history of the spirit.
We’re living a different social trend every month in 2017, and so far we’re very much on trend… So says the ONS’s inflation basket.
To kick start our gin month we took a trip to the Beefeater distillery in Kennington. Olivia tells us what we found.
To get further under the skin of our March trend, we’ve been chatting to the Editor of one of the best and interesting guides to all things gin.
We’ve interviewed a range of inspiring people, who are shaping the way brands, creators and customers interact through social media.
Gin is big – sales are growing and the digital hype is even bigger. We’ve tracked its social growth as the trend we’re living in March.
So having not ridden a bike in many, many years, what’s it like to get back in the saddle and contemplate the streets of London?
We’re looking at the growth of cycling and social trends around it. So we’ve chatted to CyclingCam, the fast-growing British vlogger and cyclist.
Our February social trend is cycling – this is how competitive you can get with Strava and focus on the data. Who’s up for the challenge?
Olivia and Alex finished January, living life vegan. This is what they learnt from going plant-based.
London Cyclist is the premier destination of the commuter cyclists of London. Here’s Andreas’ views on cycling, commuting and social, in the capital.
Thinking about cycling to work? Here’s how Matt found hitting the London roads for the first time.
OneFifty Architect of Next, Anne-Catherine, is our Bavarian data analyst: here’s the unique traits of the German social scene.
We’re continuing our 2017 living a social media trend per month. Which brings us to cycling – our February pick.
As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. YouTuber Ash, or Eat Plants, talks about challenging his body.
We’ve gone vegan for January. Darren one half of Vegan Family TV, shares his thoughts on a growing trend.
Veganism is the fastest growing lifestyle trend: over 360% growth in the last 10 decade. I’m doing Veganuary to see what it’s all about.
We’ve analysed the CES social conversation to see which products and technologies will make the jump to consumer’s hands.
This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex and Olivia.
Every month in 2017, we’re going to live a consumer trend, which we’ve identified via social data analysis.
We’re more positive about Christmas cake and carrots, Scots are down on mince pies. Here’s what we really think about Christmas dinner using social and search data.
Having spent years as a GB rower, quantifying what works, doesn’t, and just hurts, he’s now helping brands win their own digital races.
Meet the latest Architect of Next to join the team – she’s developing new, better ways for social creators and influencers to work with brands
Why we need a consistent and public call to arms for more open social data to empower us all.
Holly Willoughby, Stoke and German crafters – really.
We’ve done it so you don’t have to – here’s what the underworld looks like.
We’re all talking about disclosure, but how prevalent is it, why and what should we be doing?
We believe social imagery defines the modern brand. So we walk the walk. We only use social images across all our materials. – here are the latest
We’ve had several great interns join us this year. These are the lessons from their experience of applying for social media internships.
Meet Bian Salins, she’s driven social media approaches to more areas of business operations, in more businesses than you, almost certainly.
Yossi Erdman is the man making washing machines talkable. And that’s exactly how he succeeds at the social media helm of AO.com.
“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his Twitter username.
LinkedIn newsfeeds used to be places for promotions, role changes and occasional news links. Now it’s getting emotional, or pro-emo. Here’s what’s driving it.
As head of social media and digital communications at Nationwide Building Society, Paul demonstrates the practicality needed to make social work.
Meet the future of marketing and social media, Sedge Beswick, ASOS’ Global senior social & community manager.
How do you use social media and digital engagement to build a challenger brand? People talk about it, but Bare Escentuals’ Nikki Towler does it.
Heard of Dunbar’s number? It all comes down to how to meaningfully connect with people on a social level.
What the ASA and CMA guidelines mean for your (paid for) blogger and influencer marketing campaigns
Everything you need to know about using Facebook Live
New developments in social media for Facebook, Snapchat, Twitter, Instagram, LinkedIn YouTube and Tumblr.
Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own architects…
How have we got to this point, where the term ‘influencer’ is so revered, and yet the definition, identification and activation of, is so muddy?
What do the recent changes really mean for businesses and social influencers, is it really the end of the world?
So, you’ve got ten minutes a day and want to read the top social media news? Here’s our speed reading list.
What Kanye West can teach you when it comms to social comms strategy and tactics.
This is the fourth in our# architectsofnext series, which profiles the people on the frontline of building what comes next, through social media.
Can you order ‘a viral’ and how has its meaning changed over the last 18 months?
One of our own #ArchitectsofNext talks about the role of data scientists in getting behind the social media noise.
What drives people to actively support a business? To follow it, advocate it, recommend it?
O2’s social media insights manager explains how social insight and data brings a competitive advantage to the P&L of a business.
There’s A trend for senior marketers to strike out alone, creating informal networks of highly specialised micro agencies, with mutual referrals.
This is what it looks like when Alex measured his entire year – from content consumed and created to exercise and music
Jake Steadman, who leads international research at Twitter, sees a different world. Data and story telling might be less alien than you realised.
Does anyone stop to consider whether last year’s predictions came true? We decided to do what we do, and apply some analytical rigour to answering these questions.
You want to know how many users every social network has? The good news: We’ve done the hard work for you.
In the first of a regular series we’re calling #ArchitectsOfNext, we sat down with David de Koning, Head of Communications at Funding Circle.
We’re here to bring together the architects of what comes next – and our people are at the heart of that. Interested? So are we, get in touch.
Look around. Hopefully you noticed the images. We’re particularly proud of them because they all come from Instagrammers we love.
We get asked regularly “why have you set up OneFifty?” and “why is it called OneFifty?”. So here’s why.
We’re excited. OneFifty is Go. So who are we? We’re a digital marketing consultancy with data and behavioural modelling at the heart, to reach the people who matter.
