Brands we work with...
Architects Of What Comes Next
We are a B Corp certified social-first digital marketing consultancy, based in London, who close the gap between how your audiences live digitally, and how your brand shows up.
We do this through insight, influence, creative and content.
We create what comes next.
Our process
We support organisations with digital discoverability, GEO and and social search in a number of ways. A typical process might include...
1. GEO and social search audits
We audit your brand, competitors, execs, peer organisations and key conversation topics, to see who shows up where, how frequently, with what sentiment, and based on which information sources.
We use proprietary tools and ranking algorithms to analyse hundreds of thousands of results and datapoints to give a complete picture of what you should and could do next to drive digital discoverability through GEO and social search.
2. GEO and social search strategy and plan
We create digital discoverability strategies and plans, leaning into GEO and social search techniques. These approaches cover:
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What content should be created, including the structure and wording needed from video to text
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Where that content needs to be found - which platforms and which formats
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Who should post it - do you need better owned content on your website, or social feeds, or do you need to be engaging third parties, from stakeholders to influencers
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How to know if it’s working - ongoing measurement and reporting, including marginal impacts on audiences and traffic
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Scroll across to see our clients
Digital discoverability:
GEO and social search
Digital discoverability is how you ensure you’re visible in the world beyond Google. For nearly 20 years, showing up online has meant being found on Google, and therefore brands have used SEO to do so.
Now people are turning to social media and Ai services (LLMs such as Chat GPT, Claude and Gemini), and you need to understand what ranks there, why and how to stay visible online.
Mastering LinkedIn Advocacy: Shaping Corporate Reputation through The People Generation.
What is GEO?
GEO (Generative Engine Optimisation) is the process of designing and creating content to be found on Ai services such as Chat GPT, Gemini, Claude, and more. It’s SEO for the AI age.
What is social search optimisation?
Social search is the process of users querying social platforms to find information - and social search optimisation is the art of identifying and designing content to rank highly in these results.
Why digital discoverability matters?
Users are on the one hand implementing their Google searches with Ai results and social information, and on the otherhand replacing those searches with AI or social media entirely. The rate and pace of these behaviour changes varies by cohort and by topic. Recipes for food, for example, sees AI and social search as complementary to Google, with people getting inspired, or looking for practical evidence of the cooking method, but still searching Google. Beauty, however, sees social-first search behaviours for many users. Meanwhile many B2B searches see LinkedIn as a key aspect of researching a topic, or qualifying contacts in the process.
What is certain is the world no longer turns to one website to access the world’s information. Digital discoverability is broader, and more complex than before.
