Mastering Corporate Reputation: A Strategic Guide to LinkedIn Advocacy
That means what people say about you, not just what you push from (increasingly sparsely distributed) brand pages.
Mastering LinkedIn Advocacy: Shaping Corporate Reputation through The People Generation.
After crunching the numbers, there’s three main
components to getting talked about:
1. Activating employees
2. Making physical events work digitally
3. Positivity first - people aren’t on LinkedIn to criticise, but to promote themselves
HOW THIRD-PARTY ADVOCACY BECAME ESSENTIAL FOR BRAND SUCCESS ON LINKEDIN
Getting talked about on LinkedIn is essential - top performing organisations (those in the 90th percentile) are talked about 6.1x more than the average brand.
People discuss corporate brands as a vehicle to discuss themselves and build their brand. Key to any approach is creating opportunities for third-parties to talk positively about themselves, thereby creating a halo effect for your brand.
Thanks to its lack of anonymity, LinkedIn is one of the most trusted social platforms. We’ve analysed thousands of posts across industries, and identified the seven groups of third- parties that consistently talk about brands: MPs, SpAds, Campaigning Groups, Membership Groups, Analysts, Employees, and Customers.
What is the link between LinkedIn Advocacy and Corporate Reputation?
In a social-first era, corporate reputation is the sum of what third parties say about you. LinkedIn advocacy is the strategic engine that drives those conversations, moving influence from sparsely distributed brand pages to high-authority personal profiles.
Brands we work with...
Architects Of What Comes Next
We are a B Corp certified social-first digital marketing consultancy, based in London, who close the gap between how your audiences live digitally, and how your brand shows up.
We do this through insight, influence, creative and content.
We create what comes next.
