LinkedIn Analytics for personal pages - what can executives and senior employees learn from their content analytics?

Navigating the digital landscape (and doing it well) is more critical than ever for corporate brands and reputations.

Much like the Financial Times, LinkedIn plays a pivotal role in reaching key audiences for senior executives; mastering the professional platform to connect, influence, and protect corporate interests is now indispensable.

We first started to notice LinkedIn shifting to prioritise personal pages over brand pages in 2022 across the brands and senior executives we worked with, and our recent research proved it, showing that:

• Average engagements increased by 32% for execs between July 23 and July 24

• CEOs will get 35% more engagements on LinkedIn compared to their brands despite having less than 10% of the following

We recently had the opportunity to discuss this with the LinkedIn team at an event at our offices in London, and co-founder Katie summed the key points up in this post.

Here's what LinkedIn's personal analytics looks like, looking at impressions over the course of a year.

Cue - Creator Analytics - LinkedIn analytics for personal pages

LinkedIn Analytics isn’t a new feature, but one that is rising in prominence as senior executives explore the benefits of a regular content schedule on their personal pages. 

Why do we like it?

OneFifty approaches any activity with a solid data and analytics foundation. We always ask what works, what doesn’t, and how you can tell whether your efforts are making a meaningful difference to your company's marketing—LinkedIn personal analytics is one way we can do this.  

What analytics does LinkedIn offer for creators and personal pages, and where can I find my stats?

LinkedIn Analytics are free to download, and we’ve linked to the two main views on LinkedIn Analytics below:

• Impressions

• Engagements

You can view your results online, or LinkedIn offers the opportunity to download a CSV of data, allowing you to explore metrics and statistics such as impressions, engagement, top posts, and demographics in more depth. 

Want to know who is seeing your content? Job titles is a great way to ensure you're reaching the right people.

Why should brands and/or senior executives care about this?

Maintaining an active presence on LinkedIn is more than just building a personal brand and finding job opportunities. For senior leadership within organisations, it’s a way of building brand presence and driving preference for your company by putting the people in the organisation at the heart of it. 

People like to hear from people, and want to work with people.

Or, as we say, people > pages. 

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