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On her 10th Twitterversary, Senior Consultant Sarah reflects on why Twitter is her first love… We humans are fickle things. We loved Bibo and MySpace back in the day, Facebook had its moment of glory; now we’re all over TikTok and can’t make up our minds whether Byte is the new Vine or we’re too busy watching Insta Stories to care. Let’s not even get into Snapchat. But here’s why Twitter will always have a special place in my heart. Having Twitter got me my first job in socia

Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement? How those start up businesses get so many followers, so fast? What is that freelance consultant doing who has treble the followers of industry bigwigs? Yep, they bought their followers. Yes, for those of you sitting agog, one can really buy a bunch of followers. Well, we say that, but the chances are that many of them will be fake accounts, ru

Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the way Campbell did with nineties media and New Labour/Blair. Seriously. Quick catch up for those who’ve been under a rock: Kanye West had dominated Twitter trends, digital column inches and broadcast minutes for the last couple of months. Why? He’s promoted a new album, his sneaker range with Adidas, and various public pronouncements of varyi

Great stories rarely begin with “He opened the spreadsheet…”. Jake Steadman, who leads international research at Twitter, sees a different world – one where a 21st century fairytale might be powered by R, SQL and visualisation. Data and story telling might be less alien than you realised. Data and research jobs used to be seen as the preserve of the geek. Hard-working, well meaning individuals who prepared the admittedly important, but rarely consulted stacks of documents eve