BLOG

Social and digital marketing news and opinions.

Do brand owners need to say content they post, about their products and services, is an #ad ?

There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

What the HSBC climate furore teaches us about modern-day corporate reputation management

‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...

Britain's eating- a plate of two halves? Read our most recent food and drink trends research.

Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.

LinkedIn ‘Recommend to Employees’ feature - what you need to know

A tool by which you can suggest content/posts on LinkedIn to your colleagues who have your company as their current employer on the platform

CEO and executive comms on social media - new research gives best practice examples for leading in public

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.

Do we control the algorithm or does it control us?

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

What are algorithms?

What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....

Kanye West – social comms savant

Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the...

We’ve been awarded B Corp status - showing our commitment to business as a force for good.