Bluesky for brands: is it the new Twitter?
If you’re wondering what it is, whether you should be involved, or whether your brand should join Bluesky, here’s an overview.
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Sep 242 min read
The latest from our new research: LinkedIn posting is up 312% by execs, and CEOs are winning for executive comms.
The latest from our new research: Posting is up 312% by execs, and CEOs are winning.
Jun 113 min read
Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
May 295 min read
Rom.com - Read our research into relationships in the digital age
In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online?
May 282 min read
What the HSBC climate furore teaches us about modern-day corporate reputation management
‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...
May 234 min read
Britain's eating- a plate of two halves? Read our most recent food and drink trends research.
Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.
May 94 min read
What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
Sep 26, 20234 min read
Instagram Collab & Partnership Ads - a game-changer for collaborative advertising
Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.
Sep 25, 20233 min read
What are WhatsApp Channels, and why should your business use them?
WhatsApp Channels are essentially a one-way broadcast tool for organisations.
Apr 6, 20232 min read
Influencer disclosure UK 2023 - ASA / CMA guidelines
Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...
Apr 3, 20232 min read
How the FTSE 250’s C-Suite Directors and Executives use social media
For large businesses, C-Suite, Executives
and Directors must communicate directly with stakeholders, publically.
Dec 7, 20213 min read
How did brands showcase their ESG credentials on social media during COP26?
Brands are mindful that they need to showcase their green/responsible credentials to increasingly ecologically and socially conscious fans
Jul 14, 20213 min read
LinkedIn ‘Recommend to Employees’ feature - what you need to know
A tool by which you can suggest content/posts on LinkedIn to your colleagues who have your company as their current employer on the platform
May 18, 20213 min read
How will Apple’s IOS 14 update impact facebook advertising?
You might have heard recent news stories floating around regarding Apple’s iOS 14 and how it’ll impact advertising on Facebook.
May 4, 20213 min read
Research: ESG and Social Media amongst FTSE 100 brands
scoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation
Apr 6, 20212 min read
CEO and executive comms on social media - new research gives best practice examples for leading in public
Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.
Feb 9, 20211 min read
Habits: An Update
Habits. Tough to break, even harder to form. Yet they underpin much of our behaviours. Last year we analysed which habits were being...
Dec 8, 20203 min read
Do we control the algorithm or does it control us?
Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...
Dec 7, 20203 min read
What are algorithms?
What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....
Nov 24, 20202 min read
B2B Technology – what’s changed in 2020?
What a difference a year makes. And when that year’s 2020, the difference is even greater… How has this affected B2B technology topics?...
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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