BLOG & NEWS

Apr 6, 2021
1 min

CEO social media best practice examples

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success:...

Dec 8, 2020
3 min

Do we control the algorithm or does it control us?

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

Dec 7, 2020
3 min

What are algorithms?

What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....

Nov 24, 2020
2 min

B2B Technology – what’s changed in 2020?

What a difference a year makes. And when that year’s 2020, the difference is even greater… How has this affected B2B technology topics?...

Jun 12, 2020
2 min

What the latest PlayStation launch says about purchase intent

The PS5 has just been announced. Anne-Catherine is going to tell you why you should care. It’s been a little while since you heard from...

Mar 27, 2020
2 min

Bored at home and looking for a lockdown hobby? TikTok might just have the answer…

Alice is here for you, as is TikTok. It’s a tough time right now. You don’t need us to tell you that. And with the constant streams of...

Mar 9, 2020
3 min

Shut the front door, data is great

As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...

Feb 11, 2020
2 min

Would you like a sports analogy with that?

Here at OneFifty, we (I say we, but I mean Alex Pearmain), love a sports analogy/metaphor. Big client meeting? That’s my Game 7 in the...

Dec 16, 2019
1 min

Fact over fiction: digital campaigning in a post Cambridge Analytica world

Our co-founder, Alex, recently wrote a blog for the brilliant people over at comms consultancy, Fourteen Forty, about the impact of...

Jul 1, 2019
3 min

Data: Lost in translation

We all too often believe in data’s power of indisputable “truth”, however we fail to ask key questions of the data analysis, which leads...

Jun 28, 2018
1 min

Which England World Cup songs are most popular?

Football’s coming home… World Cup fever is gripping the nation once again. With England beating Panama this weekend 6-1 England fans...

Jan 22, 2018
2 min

Quantify your business and busy-ness: Todoist in practice

One of our core beliefs is we should share how we do things. Our aim is to influence how things are done for the better, to create what...

Jul 23, 2017
2 min

A year living social trends: Outdoor Cinema – letting the data decide

When Alex and Katie offered the OneFifty team the opportunity to “live the trend”, by going to an outdoor cinema this month, we were all...

Apr 28, 2017
2 min

A year of living social trends: Eating the April health reset foods

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

Apr 18, 2017
4 min

A YEAR OF LIVING SOCIAL TRENDS: WHAT AND WHO DRIVES THE EASTER HEALTH RESET CONVERSATION

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

Apr 13, 2017
4 min

A year of living social trends. Health reset: the foods we’re chomping

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

Apr 2, 2017
1 min

The 2016 Boat Race on social

Ahead of today’s Cancer Research Boat Races, we’ve got a whistle-stop tour of how the race, reactions and chatter panned out on social...

Apr 1, 2017
2 min

A year of living social trends: April, health reset

We believe in the power of social data to reveal people’s behaviours, and well, in our own research. So, we’re putting our money where...

Mar 31, 2017
4 min

An interview with Hannah Lanfear, brand ambassador for Jensen’s Gin

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

Mar 3, 2017
3 min

A year of social trends: March is “Ginnaissance”

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...