The latest from our new research:  Posting is up 312% by execs, and CEOs are winning.

In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online? 

Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.

What can travel brands learn about Pinterest’s recent Summer 2024 Travel report? 

For large businesses, C-Suite, Executives and Directors must communicate directly with stakeholders, publically.

Brands are mindful that they need to showcase their green/responsible credentials to increasingly ecologically and socially conscious fans

scoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.

Habits. Tough to break, even harder to form. Yet they underpin much of our behaviours. Last year we analysed which habits were being...

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

What a difference a year makes. And when that year’s 2020, the difference is even greater… How has this affected B2B technology topics?...

We all too often believe in data’s power of indisputable “truth”, however we fail to ask key questions of the data analysis.