There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)

Meta has just launched Instagram Broadcast Channels in the UK as a tool for creators to share candid moments with their fans.

Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.

Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...

The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.

With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...

We’re delighted to have some new friends – Rogue Ponies! Rogue Ponies is a platform which matches brands that need to populate their...

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...