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Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
Jun 11, 20243 min read

Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update
What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)
May 7, 20241 min read


Get ready for creators sliding into your DMs with Instagram Broadcast Channels.
Meta has just launched Instagram Broadcast Channels in the UK as a tool for creators to share candid moments with their fans.
Oct 3, 20232 min read


Instagram Collab & Partnership Ads - a game-changer for collaborative advertising
Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.
Sep 26, 20234 min read

Influencer disclosure UK 2023 - ASA / CMA guidelines
Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...
Apr 6, 20232 min read


Stop, Collaborate and Listen - Instagram Collab feature's a brand new Invention
The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.
Aug 9, 20212 min read

Instagram Isn’t (Just) A Narcissistic Place
With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...
Sep 13, 20192 min read


Rogue Ponies: make top creators your content studio
We’re delighted to have some new friends – Rogue Ponies! Rogue Ponies is a platform which matches brands that need to populate their...
May 6, 20181 min read


An interview with Paul Jackson, editor of The Gin Guide
If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...
Mar 11, 20175 min read

Interview: CyclingCam talks cycling and vlogging
Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...
Feb 26, 20175 min read


Interview: Vegan Fitness (Darren) talks about veganism and social media
Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...
Jan 24, 20173 min read


Vegan trend: from recipes to photos, the content that drives social media
Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...
Jan 20, 20173 min read


Architects of Next: Natalie Glaze/OneFifty
Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.
Nov 21, 20162 min read


Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
Nov 13, 20163 min read


Social influencers – disclosure isn’t the (only) problem
If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...
Oct 23, 20164 min read


UK rules and law on (paid for) blog or blog content marketing
Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...
Apr 12, 20163 min read


Influencer marketing – why the term is being misused. A lot.
Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...
Mar 22, 20163 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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