Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
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Social and digital marketing news and opinions.
- May 7
- 1 min
Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update
What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)
- Oct 3, 2023
- 2 min
Get ready for creators sliding into your DMs with Instagram Broadcast Channels.
Meta has just launched Instagram Broadcast Channels in the UK as a tool for creators to share candid moments with their fans.
- Sep 26, 2023
- 4 min
Instagram Collab & Partnership Ads - a game-changer for collaborative advertising
Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.
- Apr 6, 2023
- 1 min
Influencer disclosure UK 2023 - ASA / CMA guidelines
Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...
- Aug 9, 2021
- 2 min
Stop, Collaborate and Listen.
The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.
- Sep 13, 2019
- 2 min
Instagram Isn’t (Just) A Narcissistic Place
With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...
- May 6, 2018
- 1 min
Rogue Ponies: make top creators your content studio
We’re delighted to have some new friends – Rogue Ponies! Rogue Ponies is a platform which matches brands that need to populate their...
- Mar 11, 2017
- 5 min
An interview with Paul Jackson, editor of The Gin Guide
If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...
- Feb 26, 2017
- 5 min
Interview: CyclingCam talks cycling and vlogging
Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...
- Jan 24, 2017
- 3 min
Interview: Vegan Fitness (Darren) talks about veganism and social media
Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...
- Jan 20, 2017
- 3 min
Vegan trend: from recipes to photos, the content that drives social media
Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...
- Nov 21, 2016
- 2 min
ARCHITECTS OF NEXT: Natalie Glaze/OneFifty
Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week....
- Nov 13, 2016
- 3 min
Social media behaviours – modelling, and why we need to free the data
Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...
- Oct 23, 2016
- 4 min
Social influencers – disclosure isn’t the (only) problem
If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...
- Apr 12, 2016
- 3 min
UK rules and law on (paid for) blog or blog content marketing
Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...
- Mar 22, 2016
- 3 min
Influencer marketing – why the term is being misused. A lot.
Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...
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