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Influencers, creators, and the future of digital branded content
The future of branded content is digital creators - but it’s not that new. We’re well into the creator era, and it impacts everything...
Jul 102 min read


Creators = commercial success.
We recently picked up a The Drum Award for tackling a real brand challenge: drive relevance with younger audiences and cement Harvester...
Jun 101 min read


LinkedIn Newsletters: The Biggest Secret You’ve Never Heard Of
Newsletters are not something you typically associate LinkedIn with, but 28 million users now subscribed to a LinkedIn Newsletter.
Jan 284 min read


Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
Jun 11, 20243 min read


Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update
What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)
May 7, 20241 min read


Social SEO: Search optimisation in a social age
Algorithm-driven results within social platforms are the new SEO.
Dec 14, 20232 min read


Introducing OneFifty Studio - Scroll Stopping Content from our creative production Studio
OneFifty Studio creates scroll-stopping content that is right for brands and audiences alike.
Aug 4, 20211 min read


The Internet’s worst kept organic social secret
Sarah’s back to tell us why Giphy is the Gif that keeps on giving. It’s been three months since we first told you about the world’s best...
Oct 29, 20202 min read


LinkedIn ‘viral’ posts: emotion and algorithms
LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...
Jul 8, 20163 min read


UK rules and law on (paid for) blog or blog content marketing
Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...
Apr 12, 20163 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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