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Social and digital marketing news and opinions.

Jun 11
3 min

Do brand owners need to say content they post, about their products and services, is an #ad ?

There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update

May 7
1 min

Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update

What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)

Social SEO: Search optimisation in a social age

Dec 14, 2023
2 min

Social SEO: Search optimisation in a social age

Algorithm-driven results within social platforms are the new SEO.

The Internet’s worst kept organic social secret

Oct 29, 2020
2 min

The Internet’s worst kept organic social secret

Sarah’s back to tell us why Giphy is the Gif that keeps on giving. It’s been three months since we first told you about the world’s best...

LinkedIn ‘viral’ posts: emotion and algorithms

Jul 8, 2016
3 min

LinkedIn ‘viral’ posts: emotion and algorithms

LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...

UK rules and law on (paid for) blog or blog content marketing

Apr 12, 2016
3 min

UK rules and law on (paid for) blog or blog content marketing

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

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We’ve been awarded B Corp status - showing our commitment to business as a force for good.

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