

- Dec 8, 2020
- 3 min
Do we control the algorithm or does it control us?
Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...


- Dec 7, 2020
- 3 min
What are algorithms?
What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....


- Jan 30, 2020
- 5 min
Instagram in 2019: Did it change, or did we?
Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...

- Sep 13, 2019
- 2 min
Instagram Isn’t (Just) A Narcissistic Place
With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...

- Apr 8, 2019
- 6 min
Instagram Trends 2019: An Update
Earlier this year, we developed research around Instagram Trends for 2019, which we’ve since been presenting across our client roster and...


- Jan 20, 2017
- 3 min
Vegan trend: from recipes to photos, the content that drives social media
Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...


- Nov 21, 2016
- 2 min
ARCHITECTS OF NEXT: Natalie Glaze/OneFifty
Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week....


- Apr 12, 2016
- 3 min
UK rules and law on (paid for) blog or blog content marketing
Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...


- Mar 22, 2016
- 3 min
Influencer marketing – why the term is being misused. A lot.
Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...


- Mar 18, 2016
- 5 min
What does Instagram’s new algorithm mean for you?
Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...