What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)

Meta has just launched Instagram Broadcast Channels in the UK as a tool for creators to share candid moments with their fans.

Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.

The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....

Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...

With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...

Earlier this year, we developed research around Instagram Trends for 2019, which we’ve since been presenting across our client roster and...

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...