BLOG & NEWS

Do we control the algorithm or does it control us?

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

What are algorithms?

What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....

Instagram in 2019: Did it change, or did we?

Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...

Instagram Isn’t (Just) A Narcissistic Place

With Instagram holding the title of the “worst social media network for mental health and wellbeing”, our own Architect of Next Olivia...

Instagram Trends 2019: An Update

Earlier this year, we developed research around Instagram Trends for 2019, which we’ve since been presenting across our client roster and...

Vegan trend: from recipes to photos, the content that drives social media

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...

ARCHITECTS OF NEXT: Natalie Glaze/OneFifty

Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week....

UK rules and law on (paid for) blog or blog content marketing

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Influencer marketing – why the term is being misused. A lot.

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

What does Instagram’s new algorithm mean for you?

Instagram announced this week their intention to change the newsfeed from chronological to algorithmic: essentially from what the last...