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Social and digital marketing news and opinions.

What the HSBC climate furore teaches us about modern-day corporate reputation management

‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...

LinkedIn Inbox for brand / company pages - the feature we all knew they needed before LinkedIn did.

LinkedIn brand / company page inboxes - here's how they may work. LinkedIn has (relatively quietly) rolled out inboxes for LinkedIn...

LinkedIn ‘Recommend to Employees’ feature - what you need to know

A tool by which you can suggest content/posts on LinkedIn to your colleagues who have your company as their current employer on the platform

CEO and executive comms on social media - new research gives best practice examples for leading in public

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.

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