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Creators = commercial success.
We recently picked up a The Drum Award for tackling a real brand challenge: drive relevance with younger audiences and cement Harvester...
Jun 101 min read


LinkedIn Newsletters: The Biggest Secret You’ve Never Heard Of
Newsletters are not something you typically associate LinkedIn with, but 28 million users now subscribed to a LinkedIn Newsletter.
Jan 284 min read


Removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role
Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in brand success.
Dec 11, 20243 min read


Bluesky for brands: is it the new Twitter?
If you’re wondering what it is, whether you should be involved, or whether your brand should join Bluesky, here’s an overview.
Nov 18, 20242 min read


The latest from our new research: LinkedIn posting is up 312% by execs, and CEOs are winning for executive comms.
The latest from our new research: Posting is up 312% by execs, and CEOs are winning.
Sep 24, 20242 min read


Rom.com - Read our research into relationships in the digital age
In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online?
May 29, 20245 min read


What the HSBC climate furore teaches us about modern-day corporate reputation management
‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...
May 28, 20242 min read


Britain's eating- a plate of two halves? Read our most recent food and drink trends research.
Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.
May 23, 20244 min read


What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
May 9, 20244 min read


Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update
What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)
May 7, 20241 min read


We read the TikTok Valentine's Day marketing report, so you don’t have to…
We read the TikTok Valentine's Day marketing report, so you don’t have to…
Jan 18, 20244 min read


Social SEO: Search optimisation in a social age
Algorithm-driven results within social platforms are the new SEO.
Dec 14, 20232 min read


LinkedIn Inbox for brand / company pages - the feature we all knew they needed before LinkedIn did.
LinkedIn brand / company page inboxes - here's how they may work. LinkedIn has (relatively quietly) rolled out inboxes for LinkedIn...
Nov 30, 20231 min read


Facebook Broadcast Channels - another broadcasting tool from Meta, but they’re not How Brands Grow…
If we’ve learned anything from Byron Sharp, brands don't grow through deepening fandom...
Nov 7, 20232 min read


Get ready for creators sliding into your DMs with Instagram Broadcast Channels.
Meta has just launched Instagram Broadcast Channels in the UK as a tool for creators to share candid moments with their fans.
Oct 3, 20232 min read


Instagram Collab & Partnership Ads - a game-changer for collaborative advertising
Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.
Sep 26, 20234 min read


What are WhatsApp Channels, and why should your business use them?
WhatsApp Channels are essentially a one-way broadcast tool for organisations.
Sep 25, 20233 min read


Questions I get asked: "Is this the easiest TikTok dance trend yet?"
If you’ve been on the Internet at all this week you’ll have seen this viral TikTok / Reels trend blowing up…
Aug 11, 20212 min read


Stop, Collaborate and Listen - Instagram Collab feature's a brand new Invention
The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.
Aug 9, 20212 min read


Introducing OneFifty Studio - Scroll Stopping Content from our creative production Studio
OneFifty Studio creates scroll-stopping content that is right for brands and audiences alike.
Aug 4, 20211 min read
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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