BLOG & NEWS

Apr 6, 2021
1 min

CEO social media best practice examples

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success:...

Dec 8, 2020
3 min

Do we control the algorithm or does it control us?

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...

Dec 7, 2020
3 min

What are algorithms?

What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....

Oct 29, 2020
2 min

The Internet’s worst kept organic social secret

Sarah’s back to tell us why Giphy is the Gif that keeps on giving. It’s been three months since we first told you about the world’s best...

Oct 6, 2020
2 min

What can marketers learn from lockdown V1?

“Now is the winter of our discontent…” The late Fifteenth century had many troubles, and Richard III’s reign certainly didn’t end in...

Jun 19, 2020
2 min

How brands can take advantage of a new Google ad feature – Google Shopping

Dan is going to tell you everything you need to know. Let’s create a scenario. It’s 2021 and you’re planning a trip to Ibiza (why...

Jun 16, 2020
3 min

Getting GIPHY with it

Sarah is a big fan of GIFs and Stickers. This is why you should be too. GIFs have come a long way since their humble beginnings back in...

Jun 12, 2020
2 min

What the latest PlayStation launch says about purchase intent

The PS5 has just been announced. Anne-Catherine is going to tell you why you should care. It’s been a little while since you heard from...

May 18, 2020
4 min

Reality stars and TikTok – a match made in social heaven

If you’ve had your head stuck in the sand, especially during lockdown, TikTok is a thing. And what’s even more perfect is the BOOM of...

May 5, 2020
3 min

Productivity Hacks 2.0: 8 of the best Google Chrome extensions

In Sarah’s last productivity hacks article, she gave you a few of our favourite tricks of the trade to be more productive during the day....

Mar 9, 2020
3 min

Shut the front door, data is great

As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...

Feb 14, 2020
2 min

How Twitter got me my first (and most recent) job

On her 10th Twitterversary, Senior Consultant Sarah reflects on why Twitter is her first love… We humans are fickle things. We loved Bibo...

Feb 11, 2020
2 min

Would you like a sports analogy with that?

Here at OneFifty, we (I say we, but I mean Alex Pearmain), love a sports analogy/metaphor. Big client meeting? That’s my Game 7 in the...

Feb 6, 2020
2 min

TikTok trends – what goes viral, and how to predict it?

As 2019’s most downloaded app, TikTok has seen a huge surge in popularity over the last year, with not just individuals but brands,...

Jan 30, 2020
5 min

Instagram in 2019: Did it change, or did we?

Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...

Jan 27, 2020
2 min

Why I will always love Facebook. Don’t at me.

Facebook. It gets some flack. So here are the musings of one of our Senior Consultant’s, Becki, to remind us why it’s not so bad. TikTok...

Dec 23, 2019
3 min

What it’s like to do an internship for a start up

Almost a year ago, Olivia joined us after graduating from Edinburgh Uni. As 2019 comes to a close, this is what she’s learned. OneFifty...

Dec 17, 2019
1 min

TikTok and UK politics

Was the biggest shock last week that Corbyn was sent packing by such a margin, OR that some people made TikToks about the election? Don’t...

Dec 16, 2019
1 min

Fact over fiction: digital campaigning in a post Cambridge Analytica world

Our co-founder, Alex, recently wrote a blog for the brilliant people over at comms consultancy, Fourteen Forty, about the impact of...

Jul 5, 2019
2 min

Startups 100 2019: We’re on the list again!

We’re feeling hot, hot hot. And it’s not the fact it’s currently 27 degrees outside (although that is contributing). You might remember...