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It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as a kid and as an adult I haven’t had much reason to re-engage. Until February, when our social trend was cycling. We’ve lived the trend across the team in various ways, and mine was to get back on the bike. I’ve watched cycling become more prevalent amongst friends and work colleagues for the last few years, and I have to say I get pretty env

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it, we’re chatting to some of our favourite cycling content creators. Here’s our past one from Andreas, and now onto Cam… What motivated you to start vlogging? For me, I always loved making videos. I remember I got a GoPro when I was about 13, it was the original GoPro hero, and I just enjoyed making videos with my friends. The vast majority were aw

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes, it’s more cost effective than getting the tube, yes it’s a good way to exercise, but it’s so cold! Eventually I changed my mind and decided to plunge in head first. I was mainly persuaded by the two Northerners on my team who both commute by bike and proceeded to tell me how soft I was for even mentioning the fact it had been snowing recently…

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some are persistent and unrelenting, over much longer periods. Which brings us to cycling – our February pick. Yes, the humble act of pedalling a bike is enjoying year on year growth, as expressed through social and digital data. It’s not as simple as simply that ‘cycling’ is big. We see limited evidence of a growth, or significant discussion of, g