- Aug 1, 2016
- 4 min
Architect’s of Next: Building emotional connections / Yossi Erdman, AO.com
He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant interactions. A degree in psychology and 10 years as a radio DJ in Tel Aviv has given Erdman the perfect grounding to really understand how people want to engage with brands. During his time on the radio, he was the voice and substance – creating brand promotions that talked to the listener. He is driven by a healthy dose of realism that people d