- Jun 8, 2016
- 5 min
Architects of next: Making social media pay for Nationwide / Paul Beadle
Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed to make social work in a regulated, crucial and tough to market-in category. The stereotype of social media pros is that they’ve seen more of a keyboard than the world. Not so for Paul who began working life as an engineering apprentice, aged 16. That didn’t last, however, and fittingly for someone growing up in the shadow of the airport, he