Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...