BLOG & NEWS

We’re delighted to have some new friends – Rogue Ponies! Rogue Ponies is a platform which matches brands that need to populate their channels – whether with photography, video or beautifully-rendered prose – to those who are expert at creating high quality, engaging content – social creators. The team we’ve put together at Rogue Ponies works with brands to select creators specifically for their style and subject knowledge, not their number of followers and commissions whateve

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and experience this growing trend. You can read more about how we identified the trend, and our personal challenge here. Being part of a social media consultancy I couldn’t pass up the opportunity to document my vegan living online and try to earn myself a few extra followers… In fact the main predictor in someone continuing to be vegan is the

LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story about an entrepreneur’s triumph against adversity, or a user post about a touching incident in their daily life which made them reconsider how we should all engage with the world. Not only that, but these posts have tens of thousands of likes. For many people from emotionally reticent Western European countries (OK, Brits, but it can’t just be u

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be reserved for people with special combinations of talents, who were near mythical in their breadth of skills. People like Vikki Chowney. Vikki’s career has spanned journalism, blogging, PR, community management and content strategy. It’s rare to meet someone who gets words, numbers and people. Now she’s driving content strategies across Hill+Kno

There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a ‘viral’. Cue eye-rolling. But over the last eighteen months or so, that’s changed. It is possible to ‘order a viral’. Why? Well, a lot of it comes down to the changing definition of ‘viral’, combined with changes to the social media landscape. So, what does ‘viral’ now mean? Well, a viral used to refer to the ‘natural’ spread of a piece of content