- Oct 23, 2016
- 4 min
Social influencers – disclosure isn’t the (only) problem
If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as prevalent as TV advertising, and b) that it’s often conducted illicitly, without suitable transparency about content which is paid for and not. Is disclosure of paid influencer marketing a problem? Well, articles like this are creating a narrative that it is i.e. it isn’t happening sufficiently. A trawl through Instagram, Twitter or YouTube wi