BLOG & NEWS

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification series,  we looked at the social data and picked out gin for deeper research in March. We’ve looked at the data and spoken to industry insiders, 'ginnaisance' is in full flow and the taps aren’t being turned off any time soon. Last Thursday we met Hannah Lanfear, cocktail expert and brand ambassador at Jensen’s gin. I’d call myself an experie

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater distillery in Kennington. We arrived at the typically English 1950s factory. The building oozed with the history of gin and formed a perfect setting for the gin tour. We first entered a mini museum detailing the history of gin in Britain. It took us on a journey starting from the birth of the gin craze in the 18th Century, to the current day

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but to get further under the skin of this trend we’ve been chatting to the Editor of one of the most comprehensive and interesting guides to all things gin in the UK. Otherwise known as The Gin Guide. Said Editor, Paul Jackson, spends his days running a digital marketing agency, but his nights (and some of his days…) delving further into the wo

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition of tariffs on foreign spirits (back in the 17th century)… These days, however, there are other factors driving the popularity of the spirit which we’re exploring in March, as part of our year identifying and living social trends. Commercially, 2016 was a record year for British gin exports with overseas sales reaching half a billion pounds,