If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...