BLOG & NEWS

Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week. Creating great content for your blog and helping create a better way for brands and social influencers to work together. Actually make that three things you love: add brunching hard, with maximum avocado. Natalie is one of the OneFifty team, focussed on developing new, better ways for social creators and influencers to work with brands, to create w

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as prevalent as TV advertising, and b) that it’s often conducted illicitly, without suitable transparency about content which is paid for and not. Is disclosure of paid influencer marketing a problem? Well, articles like this are creating a narrative that it is i.e. it isn’t happening sufficiently. A trawl through Instagram, Twitter or YouTube wi

Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly often in marketing circles. And for good reason: a shift to social distribution models for content and increased visibility (note, not necessarily trust) of peer recommendation has led to a renewed focus for the ‘benefit’ of brands. McKinsey reports that social recommendations drive, on average, 26% of purchases across all product categories. Th

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be reserved for people with special combinations of talents, who were near mythical in their breadth of skills. People like Vikki Chowney. Vikki’s career has spanned journalism, blogging, PR, community management and content strategy. It’s rare to meet someone who gets words, numbers and people. Now she’s driving content strategies across Hill+Kno