- Nov 21, 2016
- 2 min
ARCHITECTS OF NEXT: Natalie Glaze/OneFifty
Imagine being happy. (Nearly) all the time. You’re imagining Natalie. Imagine you get to combine two things you love, every week....
- Oct 23, 2016
- 4 min
Social influencers – disclosure isn’t the (only) problem
If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...
- Mar 22, 2016
- 3 min
Influencer marketing – why the term is being misused. A lot.
Influencer marketing. Influencer relations. Social influencers. Influencers (minus any modifiers). These words are used increasingly...
- Feb 23, 2016
- 4 min
Architects of Next: Social influencer, content and data evolution / Vikki Chowney, H+K Strategies
“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...