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Kanye West is the new Alistair Campbell. He’s evolving the model for the role social comms plays in building reputation and image, in the way Campbell did with nineties media and New Labour/Blair. Seriously. Quick catch up for those who’ve been under a rock: Kanye West had dominated Twitter trends, digital column inches and broadcast minutes for the last couple of months. Why? He’s promoted a new album, his sneaker range with Adidas, and various public pronouncements of varyi