- Feb 16, 2016
- 4 min
What is a viral? The changing nature of social media distribution
There’s a pretty standard joke between social media marketers, who have all, at some point or another, been requested to produce a ‘viral’. Cue eye-rolling. But over the last eighteen months or so, that’s changed. It is possible to ‘order a viral’. Why? Well, a lot of it comes down to the changing definition of ‘viral’, combined with changes to the social media landscape. So, what does ‘viral’ now mean? Well, a viral used to refer to the ‘natural’ spread of a piece of content