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We’re delighted to have some new friends – Rogue Ponies! Rogue Ponies is a platform which matches brands that need to populate their channels – whether with photography, video or beautifully-rendered prose – to those who are expert at creating high quality, engaging content – social creators. The team we’ve put together at Rogue Ponies works with brands to select creators specifically for their style and subject knowledge, not their number of followers and commissions whateve

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as prevalent as TV advertising, and b) that it’s often conducted illicitly, without suitable transparency about content which is paid for and not. Is disclosure of paid influencer marketing a problem? Well, articles like this are creating a narrative that it is i.e. it isn’t happening sufficiently. A trawl through Instagram, Twitter or YouTube wi

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent developments (especially around the Competition & Markets Authority – CMA – guidance and rules), as apply to UK content marketing. Which matters because you could a) get in a lot of legal trouble, and b) really let down your customers or audience. We’re more concerned about the latter, to be honest, but we’ll help you with the former. So, first,